Bonus 08: 5 Ways To Add Personality To Your Brand

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 19 January 2018

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’re learning more each day about the power of human connection. People are far more likely to trust a business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better at spotting and blocking promotions, paid ads, and sales pitches. It simply isn’t enough to only share your work anymore! One of the biggest things I’ve seen this year is a shift toward more authenticity and vulnerability online and through that, more depth of the connections we’re making with our clients, customers, and followers. If you really want to take people from simply followers to true fans, it’s time to focus on creating a brand that shares more than what you have to sell. On the episode I share my Jenna Kutcher 5 method where I take five categories of my personal brand and just rotate through them (including a business thing or two!), but where I strive to create connection points beyond what I am selling. Created a well-rounded brand will give people a reason to follow you even if they aren't currently on the market for what you're selling! Ready to share your heart *and* grow your biz?! Let's dive on in!

Transcript

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0:00.0	Hitting send out an email to a list that you can launch to will totally transform your
0:06.4	business.
0:07.4	But what's that?
0:08.7	You haven't even started growing your email list yet?
0:11.6	Let me show you how to build a reliable direct line to your clients and customers that will
0:16.3	move the needle forward in your business.
0:19.1	The list launch lab is my top selling list building course that unpacks my complete blueprint
0:24.0	to start, grow, and serve an email list that engages with your content and buys from
0:28.8	your brand.
0:29.9	This content is brand new, including step-by-step instructions, tech tutorials, templates,
0:34.9	and more so that you can get results fast.
0:38.1	Haddugenicature.com forward slash list to enroll today.
0:42.3	The doors are closing to new students super soon, we're talking this Tuesday, June 27th
0:47.3	at midnight.
0:48.3	Now, is your time to get more eyes on the content you're already creating?
0:52.6	Get more engagement and sales when you launch something new and find and connect with new
0:56.9	people who are excited to hear from you without the algorithm getting in your way.
1:01.6	Haddugenicature.com forward slash list to join my email list building program.
1:06.4	But hurry because the doors are closing soon.
1:08.6	Again, that's genicature.com forward slash list.
1:12.4	I can't wait to see you inside.
1:18.1	It's time for another Friday 5.
	...

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