Bonnie Wan: A New Take on Goal Setting and Living Life Without Regret
The Ready State Podcast
Kelly Starrett & Juliet Starrett
4.9 • 623 Ratings
🗓️ 11 January 2024
⏱️ 63 minutes
🧾️ Download transcript
Summary
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Bonnie Wan is an author and speaker, as well as partner and head of brand strategy at the world-renowned advertising agency, Goodby Silverstein & Partners. As creator of The Life Brief, Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write creative briefs for their lives. The Life Brief has evolved from a short form biography agency talk into a workbook, workshops, and speaking appearances at Gwyneth Paltrow’s Goop, Jane Goodall’s Activating Hope Summit, the 3% Conference, SXSW, Accenture, Apple, Google, Change.org, and more.
We loved getting to know and understand Bonnie’s Life Brief strategy and can really see its application to us in the health and fitness space and to anyone wanting to get clear on any aspect of their life.
Transcript
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| 0:00.0 | Hey everyone, I'm Dr. Kelly Starrett. |
| 0:06.8 | And I'm Juliette. |
| 0:08.0 | And you're listening to The Ready State Podcast. |
| 0:11.6 | We are thrilled to welcome Bonnie Wan to the podcast. |
| 0:20.1 | Bonnie is the author and creator of the Life Brief, a book that we're going to be talking about extensively on this podcast today. |
| 0:26.6 | Bonnie is also a partner and head of brand strategy at Goodby Silverstein and Partners, |
| 0:31.7 | one of Fast Company's 2021 most innovative companies in the world. |
| 0:35.4 | As a career brand strategist, she has been celebrated as an |
| 0:39.6 | ad age leading woman for 2023 and 2022's chief strategy officer of the year. She has spent the last |
| 0:46.9 | three decades helping brand titans get clear about their essence so they can grow and innovate |
| 0:51.8 | from that place of clarity and purpose. In 2010, during a |
| 0:55.9 | crisis of meaning, she wrote a creative brief for her life, and the life brief was born. Her |
| 1:01.1 | resulting life brief not only saved her marriage, but kicked off a decade of personal and |
| 1:05.7 | professional adventure, paved with unexpected twists and unimaginable gifts. Today, Bonnie teaches others how to get clear, |
| 1:13.7 | get creative, and get courageous about living without regret through her keynote talks, |
| 1:18.6 | workshops, and retreats, including South by Southwest, Jane Goodall's Good Hope Summit, and even |
| 1:24.2 | Gwyneth Paltrow's in GoopHealth and many, many more individuals, companies, |
| 1:29.2 | and organizations. |
| 1:30.8 | First of all, Bonnie is a force. |
| 1:32.9 | She is a force. |
| 1:34.1 | Second of all, one of the things I really like about this book is that it's about doing |
| 1:39.3 | and not necessarily we have to talk about the feelings and like you're going to have to do |
... |
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