Ted Audio Collective.

Audio Collective.

This is Design Matters with Debbie Millman from Design Obser.

This is Design Matters with Debbie Millman from design observer.com.

For 11 years now, Debbie Millman has been talking with designers and other creative types

about what they do, how they got to be who they are and what they're

thinking about. On this podcast, they'd be moment talks with Bonnie Seagler about her career and

about the conflict between designers and their clients. The clients aren't jerks, they're not assholes,

it's not that they have bad taste or anything like that.

Sometimes they just have no idea how to interact with professional creative people.

Here's Debbie Miller.

Let's say you have a business partner and you call your graphic design studio, Number 17.

Your company is very successful and celebrated, but then you decide to

strike out on your own. So what do you call your new company? If you're Bonnie

Seagler, you call it 8.5. Get it? 17 divided by 2. You don't have to be good

at math to see that Bonnie Seagler alone adds up to a formidable graphic designer with a client list that includes HBO and the New York Times.

Eight and a half works on brand identities, online experiences, information design, motion graphics, book design, advertising, package design, and

more.

She joins me today to talk about the twists and turns of her incredible career.

Bonnie Seagler, welcome to Design Matters.

Thank you, Debbie.

Bonnie, I understand you wished you'd design the CBSI logo.

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