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The Road to Now

Bonnaroo: The Story Behind the Festival w/ co-founder Ashley Capps

The Road to Now

Benjamin Sawyer

Society & Culture, History

4.8628 Ratings

🗓️ 10 June 2024

⏱️ 52 minutes

🧾️ Download transcript

Summary

In 2002, Ashley Capps took a gamble- he rented hundreds of acres in rural Tennessee and put on a music festival. Coming on the heels of the infamous Lollapalooza '99 and an unsuccessful festival at the same site two years earlier, few thought Ashley could pull it off. As you (and the 80,000 people who attended the festival this year) know, Ashley and his partners proved the doubters wrong and created one of the most iconic festivals in modern America.

Bob and Ben caught up with Ashley Capps back stage at Bonnaroo to talk about the history of the Bonnaroo Music Festival, how Ashley selected Manchester, TN, and the changes in the live music industry that have happened since he began working in live music decades ago. He also shares his insight on building the relationships that make a major festival sustainable. Bob also shares his experiences playing Bonnaroo with the Avett Brothers from the small stage in 2006 to the main stage in 2019.

This episode was recorded live at Bonnaroo on Friday, June 14, 2019 and originally aired as episode #133. This rebroadcast was edited by Ben Sawyer.

Transcript

Click on a timestamp to play from that location

0:00.0

I'm Ben Sawyer and this is the road to now.

0:08.5

Many of you this week will be on the road to Bonaroo down here in Manchester, Tennessee, not far from where I live.

0:14.4

And we thought it was a perfect time then to share this fantastic conversation we had back in 2019 with the founder of the festival,

0:22.9

co-founder, I should say, Ashley Capps, about the festival's origin, kind of his story,

0:27.8

how it ended up being in this kind of out-of-the-way place. And it's really a fascinating story

0:33.6

of the music industry, live performance, and what happens whenever a giant festival shows up in your small farm town in Tennessee. So we hope you enjoy it. We had a blast at this. Actually, we recorded this at Bonneroo, like before the Aivet Brothers played in 2019. Averick Brothers were amazing. I also got to get a shout out to Chaudish Gambino, who I'm sure needs them for putting on one of the greatest shows I've ever seen that night. It was just kind of a perfect evening. For those of you guys who are patrons, though, or would like to become, we have an announcement. As we said last week, we're getting back together for another round of Patreon trivia. We put out the feelers. We put out the schedule and we heard back. And the time that works

1:13.4

the most for most people, and this is the time for the trivia, it is Wednesday, June 26th at 8 p.m.

1:18.6

Eastern, 5 p.m. Pacific. Almost every single person who responded can make that time. So it looks like

1:24.0

we're going to have a good turnout and these things are fun. It's all live interactive.

1:27.7

We send you guys out into teams and breakout rooms on Zoom. And yes, there are prizes. The first place team, all the members get to pick a book by a former guest that they would like to have and they win that as a prize. Second place team, get a road to now shirt or some of our swag. but all of you have our gratitude

1:44.2

because if you're in this room playing with us,

1:46.7

that means you support us on Patreon. team, get a Road to Now shirt or some of our swag. But all of you have our gratitude, because if

1:44.8

you're in this room playing with us, that means you support us on Patreon, which means you help

1:49.4

keep the show going. So thank you. If you like to join us and you're not there, all you've got to do

1:54.1

is go over to patreon.com slash the road to now. Join up. There's a bunch of extra content over

2:00.1

there, and the link to join the

2:01.7

Zoom room will be posted the morning of the trivia night. That is, again, Wednesday, June 26th at 8 p.m.

2:09.3

Eastern. It's going to be fun. We'll be back next week with an all-new episode. Look for it a little

2:14.6

bit later in the day because we're recording it that morning. I got a special episode coming up with Robert K.D. Colby, author of An Unholy Traffic Slave

2:22.7

Trading in the Civil War South. The book looks fantastic. And also for this one, I'm pretty excited.

2:28.4

My old friend Tim Talbot is going to be joining me as a guest co-host. Tim is the chief

2:33.8

administrative officer of the

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