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WSJ Tech News Briefing

Bold Names: Salesforce CEO Marc Benioff and the AI ‘Fantasy Land’

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.61.6K Ratings

🗓️ 23 November 2024

⏱️ 23 minutes

🧾️ Download transcript

Summary

Marc Benioff is one of the most outspoken names in tech. The billionaire co-founder of customer relationship software company Salesforce has been pivoting the company’s focus to artificial intelligence agents to help its clients manage customer service and other needs. But he has some strong opinions about how others are promoting AI, from how Microsoft is marketing its Copilot feature to companies like Amazon buying up nuclear power contracts for their data centers. And yet he says he’s as excited about AI as he was the day that Apple’s Steve Jobs sent him one of the first iPhones. So what can AI actually do, and what’s a ‘fantasy’? Benioff speaks to WSJ’s Christopher Mims and Tim Higgins in episode two of our interview series Bold Names. Check out Episode 1: Bold Names: Why This Tesla Pioneer Says the Cheap EV Market 'Sucks'  Further Reading A Powerful AI Breakthrough Is About to Transform the World  With ‘Founder Mode,’ Silicon Valley Makes Micromanaging Cool  AI Agents Can Do More Than Answer Queries. That Raises a Few Questions.  At Marc Benioff’s Salesforce, It’s One Big Family—Until Trouble Hits  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

exchanges the Goldman Sachs podcast featuring exchanges on the forces driving the markets and the economy exchanges between the leading minds at Goldman Sachs new episodes every week listen now

0:18.1

if you've heard of Mark bennyoff it might be because he spent more than a billion dollars

0:22.5

building the tallest skyscraper in San Francisco.

0:25.5

Now the world headquarters for Salesforce, the 25-year-old enterprise software company he leads.

0:31.4

Or maybe it's because he spent $190 million of his own money to buy Time magazine.

0:37.1

But if his latest big bet pays off,

0:39.6

someday he might be known for something totally different, namely replacing thousands and

0:44.1

eventually millions of white-collar workers with AI agents. Benioff is one of the most outspoken

0:50.3

voices in tech. He doesn't keep his opinions to himself. And as he tells it, AI agents

0:56.2

are the future. They never get tired, never have to take a break, and they're potentially much

1:01.5

more autonomous than today's limited AI chatbots. But, and this is important, he doesn't

1:07.8

buy into some of what he calls the false prophecies around AI right now.

1:13.1

Number one, everyone is not going to need their own nuclear power plant to run their data

1:17.2

centers, this whole energy fantasy. And number two, that everybody has to start DIYing it and

1:23.1

building them themselves. Let's just take these down one by one. He has some harsh words for his competitors at Microsoft and others racing to hop on the

1:31.8

AI train. And some advice for the millions of us who are along for the ride.

1:36.7

And I think we all got drunk on the chat GPT Kool-Aid.

1:42.4

Oh my gosh, cancer is cured. It's like, guys, we've got to keep these

1:47.3

things in perspective. From the Wall Street Journal, I'm Tim Higgins. And I'm Christopher Mims. This is

1:53.6

bold names, where you'll hear from the leaders of the bold-named companies featured in the pages

1:58.5

of the Wall Street Journal. Today, we ask, if Mark Benioff thinks the hype around AI is overblown,

2:04.4

why did he almost change the name of his company to reflect his new focus on AI?

...

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