4.8 • 889 Ratings
🗓️ 18 December 2019
⏱️ 24 minutes
🧾️ Download transcript
Meredith Verdone, Bank of America's chief marketing officer, has been with the bank for more than 20 years. In this episode, she's joined by travel expert Lee Abbamonte to share how she conveys what BofA stands for to its 66 million customers and why combining the Bank of America Premium Rewards Visa card and the Preferred Rewards Program could help you reach your financial goals.
This episode is part of a sponsorship paid for by Bank of America — one way that TPG continues to provide our readers with free news and advice about travel.
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0:00.0 | Welcome to this episode of Talking Points. I'm your host Brian Kelly, the Points |
0:09.0 | guy and today I've got something special for you. I have not one but two really interesting guests on the |
0:16.3 | podcast today, one of whom has been with us before, Lee Abamante, intrepid worlder who's been to every country and so much more and |
0:26.1 | the CMO of Bank of America. Meredith Verdone thank you both so much for |
0:31.8 | joining me today. |
0:32.6 | Great to be here, Brian. |
0:33.7 | Great to be back, man. |
0:34.6 | So today, I mean, we have a lot to talk about. |
0:38.0 | We want to definitely dive deep. |
0:39.4 | As the Point Sky and the Talking Points Podcast, we want to talk about the Bank of America. |
0:44.0 | Premium Rewards Visa Card and the Preferred Rewards Program, but first, let's get to know each |
0:50.0 | other. |
0:51.0 | Meredith, when you were a child, did you want to be the CMO of a major bank? |
0:56.2 | Well, I have to admit I did not. |
0:57.8 | In fact, I wasn't even thinking about that. |
0:59.8 | I was actually a huge sports fan growing up up and I wanted to do color. |
1:04.8 | So meaning radio or TV commentary. |
1:07.4 | I was a huge Red Sox fan, probably watched every game |
1:09.8 | that there was. |
1:10.9 | And that was my desire to be sitting in your seat with a big microphone in front of me but instead I ended up going to Bowdoin College I studied economics there and when I graduated I entered the world of advertising and I fell in love with that as my career track and |
1:25.1 | we're doing that for about 35 years and thrilled to be at Bank of America and have the |
1:29.0 | opportunity. And Lee so you're a sports fan as well. Haven't you been to every park? |
... |
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