Boeing vs Airbus - Mayday | 6

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 22 January 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s 2011 and Airbus and Boeing are battling for the biggest deal in commercial aviation history. American Airlines is looking to buy 460 single-aisle airplanes and with the European jet giant going all out to win the contract, Boeing’s under pressure. But when the U.S. plane maker makes a daring strike to win over American, it sets off a chain of events that will plunge Boeing into the biggest crisis in its 100-year history.

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Transcript

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0:00.0	Hey, Prime members, you can listen to Business Wars Add Free on Amazon Music.
0:04.6	Download the app today.
0:07.0	It's Spring 2011, and American Airlines is shopping for jets.
0:17.9	And this is no ordinary shopping list.
0:20.0	Now, this will be the biggest order for commercial jets in history.
0:24.8	A $23 billion purchase to update Americans aging narrow-body fleet.
0:30.6	And now, American CEO Gerard Arpey is close to a decision.
0:37.0	Arpey sits in his office in Fort Worth, Texas, nudging his wireframe spectacles up his nose.
0:42.7	He picks up the phone and calls Boeing's CEO James McNerney.
0:46.9	Hi, James, this Gerard at American.
0:48.9	I've got news.
0:51.0	A smile creeps across McNerney's face.
0:53.7	Boeing and Airbus have been battling for months to win this deal.
0:57.4	Airbus is trying to win over American with its latest creation, the A320neo.
1:03.4	But Boeing's not worried, the A320neo is little more than an A320 with more modern fuel-efficient engines.
1:10.6	Hardly a match for the brand-new single-yle jet Boeing's offering to make.
1:15.0	Besides, Boeing and American are tight.
1:17.9	American only owns Boeing jets.
1:20.5	Switching to Airbus will require the airline to surrender the big discounts it gets from its
1:25.0	sole supplier deal with Boeing.
1:28.4	McNerney eases back in his chair with sweet anticipation.
1:32.0	Good news, I hope.
	...

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