This episode of Market Fooler is brought to you by Ero.

Never Think About Wi-Fi again when you can have a brilliant hyper-fast super simple

Wi-Fi system with Ero.

And now the second generation Ero is Tri-Band and twice as fast as its predecessor.

For free overnight shipping, visit Ero.com

and at check out select overnight shipping

and then just enter the promo code Fool.

It's Wednesday, July 26th, welcome to market foolery.

I'm Chris Hill joining me in studio today from Motley Fool Funds Bill Barker.

Thanks for being here.

Thanks for having me.

What a day we've got.

This whole week, earnings Paluso all week, and we've got far more companies reporting this morning

than we can actually talk to.

But we'll hit as many as we can.

Sure. We're going to dig into Coca-Cola, Hershey.

So we get this question from time to time. How do you pick the stories that you're going to talk

about on market foolery and it usually starts with my sending an email or a message on slack

to whoever's going to be on the show that day with sort of a menu of options

and just saying, here are all the companies that we could talk about, here are the ones making headlines,

here are ones that I think we should talk about, which ones are you interested in talking about and when I sent

you the list, your reaction was essentially, wow, this is like the All American Earnings

...