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One, three. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, March 28th.

We are smack in the middle of March madness. Millions of us

glued to our heated battles on the courts, but this year there's also a fierce rivalry happening

on the sidelines, and that's about who will dominate the sports drink business. With about 75%

of the market, Gatorade has long been viewed as the athlete's standard drink of choice.

Well, now upstart body armor is taunting Gatorade, just as a rookie basketball player might make fun of an over-the-hill athlete.

After all, Gatorade is almost 55 years old.

A new March Madness commercial featuring NBA stars James Hardin and Donovan Mitchell

suggests that drinking Gatorade is as outdated as talking about NCAA tournament picks on a rotary phone

or filling out a bracket or an old typewriter.

And with a swagger of any confident athletic challenger, body armor assumes it's already beaten its aging rival. Thanks Gatorade.

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