BOBBYCAST - #567 - Bobby on MTV’s “Music” Era Officially Ending + The Video That Started It All + Why It Changed Pop Culture Forever + Most Memorable MTV Moments with Bobby and Eddie
The Bobby Bones Show
Premiere Networks
4.8 • 9.8K Ratings
🗓️ 9 January 2026
⏱️ 51 minutes
🧾️ Download transcript
Summary
MTV’s “music” era is officially over, so Bobby and Eddie rewind to how it all started and why it mattered way beyond just music videos. Bobby takes you back to the first video that kicked the whole thing off, then breaks down how MTV became the ultimate tastemaker: the place that could turn a song into a moment and an artist into a star overnight. Along the way, they ran through the MTV staples that defined a generation from must-see countdowns, late-night weirdness, the shows everyone talked about at school the next day and how the network slowly shifted from music to something else entirely. It’s part nostalgia, part pop culture history, and a rapid-fire tour of the most unforgettable MTV memories through Bobby and Eddie’s eyes.
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Transcript
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| 0:00.0 | This is an IHeart podcast. |
| 0:02.6 | Guaranteed human. |
| 0:11.5 | Another episode of the Bobbycast where we'll talk about MTV and kind of the end of MTV. |
| 0:19.4 | At least if you read the headlines, it's the end of MTV, but only sort of. |
| 0:23.2 | And it ended quietly, no big farewell special, although it would have been cool had they done one. |
| 0:29.8 | No countdown. I did see, I think it was someone from Dan Patrick's radio show, say that they thought it would be cool that since MTV is ending, |
| 0:41.0 | and we'll get to what that means in a second. If MTV just started from scratch airing the very |
| 0:48.6 | first video they ever played, which is video killed the radio star, even on a stream, |
| 0:54.6 | and they just ran it back as it aired. |
| 0:59.7 | Really no commercials. |
| 1:01.1 | So it would air a little faster this time. |
| 1:04.0 | If you cut out the commercials, I mean probably, what, 15% faster? |
| 1:08.0 | But just randomly, if you went over to the stream, |
| 1:10.3 | you would see what was |
| 1:11.5 | airing on this date in 1987, this date in 1996. I think that would be pretty cool. I don't know |
| 1:19.0 | that it would really warrant a full channel, especially because of what you're going to hear |
| 1:24.1 | about next. But MTV is over. And at the end of 2025, MTV shut down its last remaining 24-hour music video channel worldwide. |
| 1:34.6 | Whenever I saw that MTV was ending, I thought they were just changing the network. |
| 1:39.5 | Because I think Paramount used to be Spike, used to be comedy. Those networks on cable and less and less of us |
| 1:49.1 | use cable as much now because there's so much streaming. There's so much YouTube TV. There's, |
| 1:55.7 | you know, all these different things that it's rarely just flip the channels like it was in the old |
| 2:00.5 | days. But MTV, the channel is... these different things that it's it's rarely just flip the channels like it was in the old days but |
... |
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