Bobby Hundreds
Design Matters with Debbie Millman
Design Matters Media
4.5 • 1.3K Ratings
🗓️ 18 May 2026
⏱️ 47 minutes
🧾️ Download transcript
Summary
Bobby Hundreds is a designer, writer, and co-founder of the pioneering streetwear brand The Hundreds, and currently serves as Global Creative Director at Disney Consumer Products. Recorded live at Canva Create in Los Angeles, he joins for a conversation about growing up between cultures, building The Hundreds from the ground up, and why the strongest brands are built through storytelling, collaboration, and community.
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Transcript
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| 0:00.0 | what you're doing when you do that is you're saying oh i'm relevant and what is relevance |
| 0:06.5 | relevance just means that it matters right so you're saying i matter like i exist and you just want to |
| 0:11.6 | know that you're not alone from the ted audio collective this is design matters with debby milman |
| 0:20.2 | on design matters From the TED Audio Collective, this is Design Matters with Debbie Milman. |
| 0:31.7 | On Design Matters, Debbie talks with some of the most creative people in the world about what they do, how they got to be who they are, and what they're thinking about and working on. |
| 0:38.9 | On this episode, a conversation with Bobby Hundreds about identity, brands, and brand identity. |
| 0:43.2 | I believe in brands that are living that continue to adapt to continue to grow. |
| 0:52.8 | This interview took place on April 16th, 2026, in front of a live audience at Canva Create in Los Angeles. |
| 1:02.1 | Bobby is a designer. He's a writer. He's the OG co-founder of the hundreds, a pioneering streetwear brand that really has helped redefine the relationship between fashion, storytelling, |
| 1:10.0 | and community. And over the past two decades, his, and community. |
| 1:11.9 | And over the past two decades, his work has expanded beyond apparel into publishing, |
| 1:17.7 | cultural commentary. |
| 1:18.9 | And today, he is the global creative director of the Walt Disney Company. |
| 1:25.3 | Right? |
| 1:26.4 | It's a fascinating story. I have spent the last two weeks |
| 1:30.4 | immersed in his world, and I can't wait to share it with you all. Please join me in welcoming |
| 1:35.1 | Bobby Hundreds for a very special live episode of Design Matters here at Canva Create. |
| 1:41.5 | Hey. Hey. What is up? |
| 1:47.6 | Bobby, I understand that one of your favorite novels of all time is Pachinko by Min. |
| 1:56.8 | Oh, yeah. |
| 1:57.8 | By Min, yeah. |
| 1:58.8 | Who's read that book? |
... |
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