Hello, I'm Krestey Young, and this is a podcast from the Desert Island Discs archive.

For rights reasons, we've had to shorten the music.

The program was originally broadcast in 2002, and the presenter was Sue Lolly. My cast away this week is a pollster. He's made a fortune out of discovering what you think about politics, religion, royalty, groceries and almost everything else in your lives.

Born in Middle America, he was forced to grow up quickly after the death of his father

when he was 13 soon he was writing down 10 things he planned to do in life one of them

was to live in England and this he achieved in his mid 30s and he bought

control of the market research company for which he'd been working. He's been

running it ever since. His business is the touchstone of the consumer age upon which politicians, businesses and services depend to test their opinions, policies and products.

Now in his late 60s he remains as passionate about his life and work as ever, you only pass this way once, he says, and if you don't

do everything you possibly can, see everything, go everywhere, meet everybody, and make as good a contribution as you can.

You've missed it.

He is the Chairman of Morrie, Market and Opinion Research International, Bob Worcester.

So what else Bob was on that list of ten things you were going to achieve and

have you achieved them all? Well I haven't achieved them all but things that I have

achieved include writing a book. I think I'm on my 12th or 13th at the moment, being in a movie.

There was a movie called Julia, The Lillian Helman Story that starred Jane Fonda, Vanessa Red

Grave, Jason Redgrave,

Jason Robards and Bob Worcester,

only Bob Worcester's part was about three seconds.

We didn't spot you there.

But obviously you'd have to be very confident

to set those out and to achievement.

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