Bob Sutton (Stanford University) - Stimulating Innovation and Creativity in the Workplace

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Journey, Startups, Education, Stanford, Culture, Strategy, Stanford University, Entrepreneurship, Business, Life Lessons, Thought Leadership, Creativity, Etl, Challenges, Leadership, Innovation, Founders

4.4 • 739 Ratings

🗓️ 26 August 2006

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Robert Sutton, Co-Director of the Center for Work, Technology, and Organization at Stanford University focuses on what it takes to stimulate innovation and creativity in the workplace and relates the key points from his book "Weird Ideas that Work."

Transcript

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0:00.0	You are listening to the Draper Fisher-Jervinson Entrepreneurial Thought Leader Seminar,
0:07.0	brought to you weekly by Stanford Technology Ventures Program at Stanford University School of Engineering.
0:15.0	Now, the reason you came is not to listen to Tom to announcements, but to listen to Bob Sutton.
0:21.6	Bob is one of our faculty colleagues here in the Department of Management, Science and Engineering.
0:26.6	He's also a key member of the Stanford Technology Ventures Team, and he's one of the co-directors
0:32.6	of the Work Technology and Organizations group here at Stanford.
0:36.6	He's written some best-selling books on creativity and the knowing doing gap, and he's
0:41.4	working on another book that's going to annoy a lot of management and surprise the rest of it.
0:46.1	So let's give a warm round of welcome to Bob Sutton.
0:49.0	Thanks, Tom.
0:50.0	Thank you.
0:51.0	Thank you.
0:52.0	So I gotta give a talk.
0:55.0	There's like 100 college professors in this audience.
0:58.0	Oh, I'll do the best I can.
1:00.0	College professors are like the toughest audience on earth.
1:03.0	Okay, so what I'm going to do is I'm going to talk about some ideas about what a creative
1:10.0	organization does.
1:11.6	And this is a topic I've been sort of fretting over, studying, and reading about for a good 15 or 20 years.
1:18.6	And I'm going to talk about some of the ideas that at least based from my bias perspective
1:23.6	are the most important if you actually wanted to have an organization that was creative,
1:28.3	something which actually may not be a good idea, and maybe we can talk about that at the end.
	...

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