Welcome to Good Money, where we help you grow your net worth so you can use it for good.

This is the place where we believe money is not bad and you should have a lot more of it.

I'm your host, Derek Kinney.

So I brought Bob Berg on the show today because he talks about how to use giving as a way

to de-commoditize your business.

Let's face it, your product or service, most people can probably buy from anybody, but

people want to know what makes you and your business and your product or service different

for them.

Bob says that giving is one of the most foolproof ways if done correctly to make yourself stand

up and stand out.

I think you're going to love this conversation.

Bob, welcome to Good Money, it's great to see you, my friend.

Derek, thank you for having me with you.

Well, I wanted to have you on the show because you have such a powerful, relevant message

and I want to dig right in.

What is the difference, Bob, between, as you call it, a go-taker and a go-giver?

Ah, that's a fantastic question.

Well, a go-giver is simply someone who understands that shifting their focus, and this is really

where it all begins, shifting their focus from getting to giving.

And when I say giving in this context, I simply mean constantly and consistently providing

immense value to others, understanding that doing so is not only a more pleasant way

of conducting business, it's the most financially profitable way as well.

...