Bob Berry, Principal AnswerLabs "It's The Users"
Your World of Creativity
Mark Stinson
5.0 • 45 Ratings
🗓️ 17 December 2021
⏱️ 28 minutes
🧾️ Download transcript
Summary
Today's episode features Bob Berry, a principal at AnswerLab, where he’s guiding Google, Amazon, Facebook, and many others to create new, optimal online experiences in this age of coronavirus. He’s also the founder of The Human-Computer MasterMind Academy.
As the world goes virtual to survive COVID19, I guide Apple, Google, Facebook, Amazon to create superb online experiences that drive results.
"I’m now leading concurrent online transformation projects with major global brands. In the early 90s, I led the teams that designed the first-ever e-commerce, e-learning, social media, and cloud services. I led a multi-channel business overhaul at Deluxe Corp. that drove $3.2M in new business - during the Great Recession. I designed and launched new learning systems that have guided 37,000 youth in all 50 states to prepare for life," Bob says
"To ensure my clients can successfully conduct business remotely, I’m currently designing and implementing new remote processes and methods, evaluating platforms, tools, and technology, and training teams and personnel how to succeed in this new business climate," says Bob.
* For most businesses, entrepreneurs, ventures, and professionals, COVID19 is driving the world to digital in a big way.
* We have new ways to win with digital and virtual - and we must figure this out, our survival depends on it. The key is Experience.
* In this new digital world, all outcomes, all winning or losing, will occur only as specific choices made by individuals within the experiences we provide them. Those choices drive all individual businesses and the entire global economy.
* Experiences launched digital business models and systems, and experience drives them now. There have been world-changing events driven by digital, and we are now in the midst of the next one: the global pandemic and the economic collapse.
Bob regularly speak at client events and present research methods and results on user experience, technology interfaces, human-computer interactions, mobile applications, e-commerce, and related.
He presented the results of a national research study on data privacy at the 2019 User Experience Professionals Association Conference.
LinkedIn URL
https://www.linkedin.com/in/bobberrycoppercreek/
Twitter URL
Transcript
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| 0:00.0 | A mock in your world of creativity, with best-selling author and brand-innovator Mark Stinson. |
| 0:13.6 | Mark introduces you to some of the world's leading creative talents, from publishing, |
| 0:18.2 | film, music, restaurants, medical research, and more. |
| 0:22.6 | You'll discover how to tap into your most original thinking, how to organize your ideas |
| 0:27.6 | and most of all, how to make the connections and to create the opportunities to launch |
| 0:32.4 | your creative work, unlocking your world of creativity. |
| 0:38.6 | Welcome back everyone to Unlocking Your World of Creativity, the podcast where we talk |
| 0:43.2 | to creative professionals all around the world, and it's my pleasure today to be stamping |
| 0:47.8 | our creative passport in Colorado Springs, Colorado, talking with my guest Bob Barry. |
| 0:53.6 | Bob, welcome to the program. |
| 0:55.7 | Mark, thanks for having me looking forward to this. |
| 0:58.2 | And the airport in Colorado Springs is so easy to get in and out of. |
| 1:02.6 | I love that airport. |
| 1:04.0 | Yeah, it's pretty small compared to most of them that you might encounter. |
| 1:07.2 | Yeah, so we're not going to go here, we're not going to Heathrow. |
| 1:10.8 | It's going to be a nice simple line at Colorado Springs. |
| 1:14.3 | Yeah, you could choose from one of about 10 gates. |
| 1:16.5 | That's right. And the idea of the travel experience these days, Bob, kind of leads us to what we |
| 1:22.3 | want to talk about today. And that's experiences and customer experience, particularly online |
| 1:27.9 | experiences. Listeners, Bob is a principal at Answer Lab. |
| 1:31.7 | This is a company that guides brands like Google and Amazon, Facebook, and many more that |
| 1:36.8 | you've heard of that really want to create new and optimal online experiences. |
... |
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