Before you listen to this BBC podcast, I'd like to quickly tell you about some others.

My name's Andy Martin and I'm the editor of a team of podcast producers at the BBC in Northern Ireland.

It's a job I really love because we get to tell the stories that really matter to people here,

but which also resonate and apply to listeners around the world.

And because the team has such a diverse

range of skills and strengths, we have trained journalists, people who love digging through

archives, we've got drama and even comedy experts. We really can do those stories justice. So if

you like this podcast, head to BBC Sounds where you'll find plenty more fascinating stories

from all around the UK.

This is BBC Radio 5 Live.

Wake Up to Money, Boardroom Stories with Danny Houston.

Welcome to Wake Up to Money's Boardroom Stories. I'm Danny Houston. And before we start,

I should mention this isn't one for children to listen in on as there are some adult themes.

There's plenty of other boardroom stories, though, including with the bosses and McDonald's, Domino's and Pure Gym.

In a special boardroom stories, as part of Five Life Sex Takeover, I've met the co-founders of Love Honey.

It's an international online sex toy retailer. It has a revenue of

76 million pounds up a third last year with pre-tax profits up 76%. It employs

around 240 people across the world and it's been expanding in what's a growing

sector as attitudes change. Neil Slateford and Richard Longhurst started the company early on in the online retail boom.

And at their warehouse and headquarters in Bath, they told me how they spotted a gap in the market.

Myself and Richard met a publishing company, a magazine publisher called Future Publishing,

did computer game magazines. And after the first dot-com

...