I wanted to also ask you about this one, something that certainly goes against humans,

namely that in order to be a good active investor, we need patience and persistence

and paying zero attention to all the noise.

If you look at the predictors of moving human behavior,

I like to put things in groups and make them alliterative,

you may have noticed with my four C's.

But if you look at the things that move human behavior, right,

we've got education, environment, and encouragement. So with respect to the noise,

I think we need, you know, all three things, right? We need education. We need to educate ourselves

on how to be informed consumers of financial media. When I started my career as a psychologist, the first group of people I worked

with was women with eating disorders. And so one of the things that we would do when you're

educating a young woman who has an eating disorder, one of the first things that we would do is

educate her around the media and how, you know, models are

airbrushed and there's makeup and it's not real, right? And like, what are they trying to sell

you and why are they doing this? How do they get these unrealistic beauty standards? And we need

to do the same thing with financial media. Most financial media is not put out in the world for you or I to make a profit, right?

It's to get clicks and eyeballs.

And so we have to really understand the base motives of the information that we're taking in,

understand who's selling us good information and who's selling us hysteria.

The second thing we need is the right environment, right? For many people, the right environment is going to be abstinence.

You know, the same way that you would tell an alcoholic to not go hang out at a bar. You know,

you would tell the average investor, you know, you're going to want to leave a lot of this alone.

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