Let me read a quote from your latest book, which I find really fascinating, and maybe you can talk to that a little bit more.

Goes like this.

If this time is different, is the most expensive phrase in investing.

I would like to nominate, I don't know, as the most overlooked phrase in investing,

with I was wrong as a close second. As is so often the case, the usefulness of these beliefs

in an investment context is directly proportional to their behavioral difficulty. Acceptance

of uncertainty and a belief in personal fallibility

are remunerated precisely because they come so hard to humankind.

It is strange to consider that many of the most effective tactics in investing have,

I don't know at the core.

Passive investing, and maybe I can personally add here, trend following and matter futures,

is the embodiment of I don't know investing.

I think this is really critical to understand what this really means.

Because interestingly enough, one of the key phrases that has really been in our

industry for a very long time since the 80s and i think it was a gentleman called larry height that

kind of phrased it back then is knowing what you don't know and i think this is this is important

but i'd love to hear you're kind of you know, diving a little bit more into this part of your findings.

So you mentioned earlier that the human desire for stories.

And so for much of human history, that's how we connected.

That's how we transmitted information and connected with each other.

Research out of Princeton shows that when two people are sitting across from each other, so you and I

are having a conversation, if they take a brain scan of each of our brains, they don't look much

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