And I was just wondering, out of curiosity, I mean, do you think that people without your kind of

training sort of deep down might miss something in kind of the advice that they provide to people?

I mean, is it, you know, is it that different?

Having all the knowledge that you have from the academic side, I guess?

Well, I would say that knowledge is the least important part of it all.

You know, I mean, I'm sure we'll discuss today that knowledge does very little to change human

behavior. You know, one of my favorite examples is that in the early 90s here in the U.S.

We started labeling our food.

You know, you see how much fat and sodium and calories and all that's in your food.

And since that time, the U.S. population is twice as fat and, you know, three times as morbidly obese.

And so just knowledge by itself does very little. But for me, having spent

thousands of hours sitting across from people who are having the worst day of their life,

you know, training in empathy and training in connecting with people is immensely valuable when

giving advice. Knowledge is unfortunately not not all that valuable no no

that's true i mean i guess a lot of the people who who do the advice giving so to speak in today's world

i mean they've read other books you know modern portfolio theory and and the likes and whatever

you're given you know when you take your degree in finance.

But I just wonder if maybe today they're not really sort of adequately equipped.

If you don't understand the kind of the overriding rule book of investing,

meaning, you know, humanity and how we, how we behave.

I mean, so to me at least it seems like it's just

an area that should have a much higher place in, you know, in our industry, so to speak.

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