BMW design: what the hell is going on? #224

The Intercooler

Dan Prosser and Andrew Frankel

Cars, The Intercooler, Car, Motorsport, Supercar, Leisure, Automotive, Intercooler, Driving

4.8 • 868 Ratings

🗓️ 12 August 2024

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Dan Prosser and Andrew Frankel are joined in the studio by Steve Saxty, who arguably knows more about BMW design than anybody not affiliated with the company. Steve's book, BMW Behind the Scenes, explores the past, present and future of the marque's often beautiful, sometimes baffling designs. Many of its latest efforts, such as the XM SUV, are among the most contentious designs of the modern era. So why did BMW choose to go down such a divisive path and will it continue in the same direction?

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Find out more about Steve Saxty's work here – https://www.stevesaxty.com/

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Transcript

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0:00.0	Welcome to the Intercooler Podcast.
0:07.0	Hello everybody welcome back to the Intercooler Podcast with me Dan Prosser, Andrew Frankel, sitting alongside me.
0:14.0	Andrew, we don't very often talk about design.
0:18.0	No.
0:20.0	I'm very insecure when it comes to things but design.
0:22.8	When it comes to cars we understand driving them.
0:25.7	We understand the mechanics, we understand engineering,
0:28.3	more than we understand design.
0:30.5	Yes.
0:31.0	That's fair, isn't it?
0:32.0	Yeah, I mean, I know what I like when I see a car. I just don't really know why I like it.
0:37.2	Yeah, yeah. But we, so when we do do a podcast episode about design, we like to bring in an expert. Yeah.
0:44.3	Someone who does understand. And this week we're talking all about BMW design
0:50.1	because it is a well it's a hot topic. It's a contentious contentious topic it's a much discussed topic it really is so to help us discuss it we've got Steve
0:57.9	Saxe in the studio with us who has literally written the book on BMW design the three part it's a bit
1:06.8	of an epic work this Steve sure is you know I look at it even I'm intimidated by it
1:10.6	it's a it's a beautiful thing and you maybe you can have a
1:13.4	a little flick through it yeah but it's a it's a fairly epic tone
1:19.2	talk us through well actually let's start with with you to begin with you. You weren't always an author and you've got a background working with the car manufacturers. So can you just talk us through a little bit about your own history?
1:32.8	Sure. Well, my background is not in writing at all, it's the honest truth.
1:37.3	So I'm always in, or are you guys that have done it professionally?
1:39.6	I just wandered into it really after COVID.
	...

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