BMC - Episode 9 "IHOB"

Marketing Fruit

Julian Kelly

Business, Entrepreneurship

5 • 935 Ratings

🗓️ 21 November 2024

⏱️ 3 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to Business Master Class, the ultimate podcast series by Marketing Fruit designed to empower aspiring entrepreneurs and business enthusiasts. Dive into the world of business with our expert-hosted episodes, packed with actionable insights, proven strategies, and inspiring success stories to help you start, grow, and scale your business.

Join us as we explore a wide range of topics, from identifying profitable business ideas and mastering marketing tactics to understanding financial management and fostering innovation. Each episode is crafted to provide you with the knowledge and confidence you need to turn your entrepreneurial dreams into reality.

Why Listen to Business Master Class?

Expert Interviews: Gain exclusive access to conversations with industry leaders, successful entrepreneurs, and marketing mavens who share their secrets to success.
Actionable Advice: Learn practical tips and step-by-step strategies that you can implement immediately to boost your business efforts.
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Comprehensive Coverage: Our podcast covers everything from business planning and market research to branding, digital marketing, and customer engagement.
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Episodes Highlights:

How to Find and Validate Your Business Idea
Mastering Digital Marketing: SEO, Social Media, and Beyond
Financial Planning for Startups: Budgeting and Funding
Building a Strong Brand Identity
Innovative Marketing Strategies for Business Growth

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Subscribe to Business Master Class and start your entrepreneurial journey with confidence. Whether you're a budding entrepreneur or a seasoned business owner looking to sharpen your skills, our podcast series is your go-to resource for business success.

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Transcript

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0:00.0	Welcome back, marketing enthusiasts to another episode of Marketing Fruit, Business Masterclass.
0:12.3	I'm your host, Julian Kelly.
0:15.1	And today we're diving into one of the most unexpected and impactful marketing stunts in recent memory.
0:22.7	The IHOP, IHOP commercial.
0:26.8	Let's uncover the secrets behind his bold move and its lasting effects.
0:33.0	So in 2018, the world watched an amazement as the International House of Pancakes, IHOP,
0:41.6	underwent a major transformation, or so they wanted us to believe.
0:46.6	They teased us with a name change, going from IHop to IHop, Leaving the internet a buzz with speculation. The premise
0:59.3	was simple, or so has it seemed. IHop claimed to be changed their name to IHop,
1:05.0	focusing on burgers instead of pancakes. It was a bold move that everyone, and it had everyone talking. But what made this
1:15.7	marketing campaign so impactful was, the first key to a success was the element of surprise.
1:22.7	Nobody expected a beloved pancake house to suddenly rebrand as a burger joint. This buzz was immediate,
1:31.6	and it got people talking about IHOP's IHOP immediately. It was a perfect example of how to
1:40.7	leverage the curiosity gap to generate attention.
1:46.2	IHOP also used social media brilliantly.
1:50.3	Their teaser campaign included mysterious tweets and posts,
1:54.4	leaving their followers intrigued.
1:56.6	People started speculating about what the B in IHOP might stand for.
2:02.9	This generated excitement and engagement across multiple platforms.
2:08.7	So, if you're asking what the results were from this marketing stunt was,
2:14.0	the IHOP-I-HOP campaign generated an enormous amount of media coverage, both traditional and digital.
2:20.9	It showed that IHOP was more than just a pancake house.
	...

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