Hey, how's it going? I'm your host, Julian Kelly. We are now tuning into Marketing Fruit.

Now, today's episode of Business Masterclass, I would like to talk about a company who's, you know, has been a very, very big player in the shoe game.

And you know, when they say, just do it, you already know what that checkmark, or that it is a checkmark, however you want to say

checkmark, but, you know, it is that checkmark to get it done. You know, you just do it. You're checking

it off. You know what I'm saying? But the company's name is Nike. Now, Nike is a very, very, very big

shoe brand. And they've done so many different things, starting back from just being a athletic shoe brand for,

I guess you'd say, track stars.

They started out of the track world, and they are now kind of in all shoes.

Now, it's crazy to see the innovation of how Nike got to where it is now. Again,

starting out with those track shoes, making it for athletes to get better, starting out in Oregon.

You know, they did so many different things, made so many different shoes.

I think I remember hearing about some stories about the shoes kind of falling apart, just like, of course, a lot of shoe brands do when they're up and coming.

And they jumped into the basketball game, started making a couple of good basketball shoes.

You know, they had the Jordan ones, of course, you know, them, right, there are the classics for sure. But, you know, now they, now they, of course, own Jordan, the whole Jordan brand.

They make all the Jordan shoes, which is an even bigger, better power move. But, you know,

so much different innovation, so many different basketball stars that there was now, so many different, you know, football different innovation so many different basketball stars that there was now so many

different you know football athletes so many different cover athletes so many different places that

they're at it's just ridiculous and you know the concept of Nike just doing it you know is really

just that you know they kind of they kind of live it they just doing it they they're in so many different places you know, is really just that, you know, they kind of, they kind of live it. They're just doing it.

They, they're in so many different places. You know, when you, when you relate that to what your

business should be doing, you know, you, you set a, you set a slogan, you set a mantra. When you're setting,

when you're setting that slogan, mantra and how you're going to do business you know you've got to

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