Blogs, Books and Social: How the World Has Changed
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 17 October 2012
⏱️ 33 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Do you think the world of publishing is evolving? Have you ever thought of self-publishing?
In this episode, I interview Guy Kawasaki, former chief evangelist for Apple and author of many books including Enchantment and What the Plus! Google+ for the Rest of Us. Guy shares his experience of publishing his first book in 1987 and how publishing has changed since then.
Show Notes: https://www.socialmediaexaminer.com/12
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Transcript
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| 0:00.0 | Hey, just a quick reminder, social media marketing world is coming very soon. |
| 0:05.0 | Here's two of our keynote speakers that you're not going to want to miss. |
| 0:09.0 | First, Paul Rateser, founder of the Marketing AI Institute, will present Beyond ChatGPT, |
| 0:16.4 | How to Power Your Marketing with Generative AI. |
| 0:19.4 | Second, Best-Selling Author Andrew Davis will present digital Doppelganger, how to supercharge your content and your work using the magic of AI. |
| 0:30.0 | Grab your physical or virtual tickets today at social media marketing world dot info. |
| 0:37.0 | Welcome to the social media marketing podcast helping you navigate the social media junk media Thank you so much for joining me today for the social media marketing |
| 0:54.1 | podcast. I'm your host Michael Stelsner and this is the podcast for marketers |
| 0:59.0 | and for business owners who want to know what in the world works with social media. |
| 1:05.6 | And I'm very excited about today's show. |
| 1:08.3 | A little later in the show I'm going to be interviewing Guy Kawasaki. |
| 1:12.4 | He's the former chief evangelist for Apple Computer and the |
| 1:16.0 | author of a ton of books and his two most recent books include Enchantment and |
| 1:20.2 | what the plus Google Plus for the rest of us during that interview we're going |
| 1:24.2 | to explore how the world of publishing has evolved and the impact of blogging and we're |
| 1:29.5 | also going to be taking a look at social and Google plus in particular. We've also got a really cool |
| 1:35.1 | social media tip for you and I'm going to go ahead and transition over to that |
| 1:38.6 | right now. Helping you stay alive in a social jungle, here's this week's survival tip. |
| 1:44.7 | Today's tip comes to us from my colleague Cindy King, who is the editorial director |
| 1:50.3 | at Social Media Examiner, and it's about LinkedIn Endorsements. |
| 1:54.1 | Cindy tell us what are LinkedIn Endorsements? |
| 1:57.0 | So LinkedIn Endorsements are this cool new feature that came out a short while ago where it |
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