From KCRW in Santa Monica and KCRW.com, I'm Kim Masters, and this is The Business.

You listen, if you listen and learn, then you're going to be able to do anything you want next time.

Everybody makes your business, really, really, all the right life.

He just isn't clean.

What's with him?

Oh, I'm afraid he's gone Hollywood.

This week on the business, a hefty new book conceived by George Lucas examines the DNA of 300 American blockbusters.

Plus, how far would you go to become a successful screenwriter?

The Hurt Lockers Mark Boll went to Iraq.

But first, it's the Hollywood news banter.

Stay close.

It's the business from KCRW.

I can imagine Hollywood.

Everything is really driven by making money.

What's with him?

Oh, I'm afraid he's gone to Hollywood.

I'm joined in the studio by my fellow banterer, John Horn of the Los Angeles Times.

Hello, John.

Hello, Kim.

So, John, it's time for the Olympics again, and I know there will be some thrill of victory,

but for NBC, we're kind of talking about the agony of defeat here,

aren't we, in terms of making money? That's true because advertising sales have been,

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