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Thank you. From Wondery, I'm David Brown, and this is Business Wars Daily on this June 5th.

Happy Monday, everybody.

Unless you've been deep into a media cleanse, you probably know that this summer

is poised to be a record-breaking concert season. Outrageous demand for tickets, plus sky-high

prices for shows by the likes of Taylor Swift and Beyonce have left many fans disappointed to say

the least. In other words, while some have been left ticketless and brokenhearted,

others are celebrating these blockbuster sales, namely clothing and accessories retailers.

You see, fans used to carefully select and curate their attire for music festivals like Coachella and Summerfest.

But so-called festival fashion has declined in recent years, largely because of the pandemic,

according to a New York Times report. This concert season, though, a new trend is emerging.

Fans are snapping up special outfits and accessories in advance of attending their favorite

...