Blizzard-Tecnica's Women2Women Program with Leslie Baker-Brown

GEAR:30

BLISTER

Arts, Design, Skiing, Snow, Snowboarding, Sports, Outdoors, Bike, Technology, Gear

4.9 • 809 Ratings

🗓️ 18 November 2022

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Kristin Sinnott and Kara Williard talk with Blizzard-Tecnica’s Women2Women program founder and ski legend, Leslie Baker-Brown, about her background in ski racing, and her remarkable 32 years of work for Blizzard-Tecnica. They dive into the origins story of the W2W program, including how it spans beyond women-specific gear via community-building, scholarship programs, and more. Leslie explains Blizzard-Tecnica’s design process for women’s gear, including designing the #1 selling ski in the world; she talks about what it looks like to work with women through the iterative prototyping process; what gives her hope and inspiration for the future; and where we can still work to improve the industry.

TOPICS & TIMES

Leslie’s Background in Ski Racing (4:17)
Competing for Middlebury (4:41)
32 years with Tecnica! (7:45)
Where women-specific gear started (9:35)
How the idea of W2W was born (14:36)
The Four Pillars (20:00)
How W2W has Evolved (22:52)
The #1 Ski in the World (27:22)
Women-Specific Ski Boots (34:38)
What’s hopeful and inspirational right now? (39:14)
Where can the industry do better? (41:59)
What We’re Celebrating (48:12)

RELATED LINKS:

Women2Women 2022 Scholarship Opportunities:
US: W2W Hilaree Nelson Scholarship
Canada: English: W2W Hilaree Nelson Scholarship
Canada: French: W2W Hilaree Nelson Scholarship
Become a Blister Member
Blister Summit 2023 Registration

OUR OTHER PODCASTS

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey everybody and welcome back to Gear 30 on the Blister podcast network. You're here today with
0:10.7	Kara Williard and Kristen Sinat here. And you can check out everything else we are doing and
0:16.9	reviewing over at blisterreview.com. Well, this week's episode is a fun one, everybody. We got to
0:24.3	chat with Leslie Baker Brown, who is a pretty big deal, not only in the women's ski world,
0:29.3	but also within the ski industry at large. She talked us through her impressive ski background
0:35.4	and what 32 years of working for Technica has looked like.
0:40.9	The focal point of the conversation was talking about her founding the Women to Women program,
0:46.6	which has become a model for the ski industry when it comes to building products for women and
0:52.2	by women. But the Women to Women program goes far beyond the product side.
0:56.8	Leslie touches on the four pillars of the program, which includes things like scholarships
1:01.0	for education and community building.
1:04.1	Yes, Leslie is quite the inspiration.
1:06.6	We had a great time talking to her and we know you're going to love this episode.
1:11.1	So this episode is brought to you by our recommended shop, Black Sheep Sports.
1:16.1	Black Sheep Sports is the premier free ride shop in Munich, Germany.
1:19.9	Owner, Sebastian Steinbeck, has spent the last 10 years cultivating a ski gallery of the best
1:25.5	boutique free ride and touring skis from around the world.
1:28.4	The selection of skis at Black Sheep Sports is impressive and includes over 60 models of
1:32.6	skis from brands like Moment, Armada, G3, RMU, Bomber, and more.
1:38.5	And they have over 80 different models of ski boots to choose from in MasterFit certified boot
1:42.9	fitters to help you find the right boot and to dial in the best fit. Black Sheep Sports has opened Tuesday through Saturday,
1:48.9	and while walk-ins are welcome, we recommend you make an appointment online if you plan to buy
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from BLISTER, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of BLISTER and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.