Howdy, everybody? Welcome back to another episode of Gear 30 on the Blister Podcast Network.

As always, we are coming to you from our home base in Elevation Hotel in Crested Butte, Colorado.

And you can check out everything we're doing and reviewing over at blisterreview.com.

In today's episode, I'm joined by our reviewer and blister summit director, Kristen

Sinott, to catch up with Leslie Baker Brown, the global lead for Blizzard Technica's

Women to Women program. This unique initiative recently hit its 10-year anniversary, and over the course of that period,

Leslie and the Women to Women Program have become reference points in the industry

when it comes to not only designing women-specific skis and boots,

including some of the best-selling skis of all time,

but also finding new ways to engage, educate, inspire, and support

women from all corners of the snow sports world. Leslie breaks down the whole journey from what

the landscape looked like 10 years ago to what she's excited about in the years to come. Along the way,

we dive into the details of how and why the Women to Women Programme designs truly

women-specific products, the cases where a unisex approach actually makes more sense,

why it's so hard to find a 130 flex boot if you happen to have small feet, how the industry

has changed for the better, and where Leslie sees opportunities for improvement.

Before we dive into the conversation, I wanted to give a special shout out to some of our

newest Blister Plus members and those renewing for another year.

Recent additions this week include Calvin from Kerry, North Carolina,

Randy out of Portland, Oregon, Alan from Bend, Oregon, and Lauren from Westminster, Colorado.

And I want to extend a welcome back to Chris from Golden, Colorado, Brian from San Point, Idaho, and Carol from Boulder, Colorado.

Glad to have you back for another year.

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