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Thank you so much.

This is the thing about Bourbon.

When you're starting a new brand, it's a very difficult thing because you're

spending money to lay down product that you cannot sell for four years. So by lay down, put it in the barrel. And I think the first year we laid

down like maybe 10,000 barrels.

Start-up costs aren't the only reason that the whiskey business is risky business.

Fond Weaver launched her spirits company Uncle Nearest Premium Whiskey in 2017. She faced entrenched nearly monopolistic competition

from international conglomerates, scads of regulations, reams of red tape, and an

industry unaccustomed to seeing a black woman in charge.

But Fawn was on a mission, a mission into which she had poured nearly every single

penny she had. There were absolutely times where a count is overdrawn. It is so

close to zero. We had nothing that we could call our own.

But Fawn was so determined.

Because her bourbon was about more than just business.

She wanted to lift a brilliant black distiller out of the footnotes of history and into the spotlight.

Now she's doing something remarkable,

...