Blister Labs: Blister Community Reviews Update

GEAR:30

BLISTER

Arts, Design, Skiing, Snow, Snowboarding, Sports, Outdoors, Bike, Technology, Gear

4.9 • 809 Ratings

🗓️ 4 August 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Too often, the consumer reviews you find online are incomplete and unhelpful. But through our Blister Labs partnership with Western Colorado University & the University of Colorado Boulder, we’re working to change that. With Blister Community Reviews, we are creating a better method of gathering, synthesizing, and displaying user feedback from people of all shapes, sizes, ability levels, and locations, to produce even more helpful consumer product information for outdoor enthusiasts all around the world.

Luke Koppa and Jonathan Ellsworth discuss the origins of our Blister Community Reviews initiative; the takeaways from our beta testing at Blister Summit 2023; our goals for the future; and more.

TOPICS & TIMES:

Blister Community Reviews: Background & Origins (4:17)

Takeaways from Beta Testing (16:58)

Going Forward: Goals & Timeline (22:10)

Crashes & Close Calls (29:34)

What We’re Celebrating (40:20)

RELATED LINKS:

Blister Labs: Learn More

VIDEO: Blister Labs Summit Panel

Become a Blister Member

CHECK OUT OUR OTHER PODCASTS:

Happy Hour (for Blister Members)

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Transcript

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0:00.0	Hey everybody, welcome back to Gear 30 from the Blister Podcast Network. I'm Jonathan Ellsworth,
0:11.6	and you can check out everything. We're doing and reviewing over at blisterreview.com.
0:20.9	Today, we are giving an update on one of our Blister Labs projects, and this one is called
0:28.4	Blister Community Reviews.
0:32.0	Luke Kappa and I sat down in our Blister headquarters, located in Elevation Hotel in Mount Preston,
0:39.7	to spell out what Blister Community Reviews is, talk a bit about the origin story of
0:46.5	community reviews, and then Luke shares with us just a few of the takeaways from our past
0:54.0	Blister Summit, where we were collecting
0:56.8	some information from participants in this kind of Blister community review style.
1:03.3	So we'll share a little bit of info on that front.
1:06.6	And then the strikingly handsome Justin Bob joins me for our crashes and close calls segment.
1:15.5	And we've got a pretty good story for you there.
1:18.6	Before we then tie this whole conversation up by talking about what we are celebrating this week.
1:26.4	So that is what we have in store for you today.
1:29.3	And now, here's an update on our Blister Community Reviews project.
1:36.0	Here we go.
1:41.2	All right.
1:42.2	Well, I am here once again with Blister Managing Editor extraordinaire, Luke Kappa,
1:50.0	and we are here to talk about another of our Blister Labs projects called Blister Community Reviews.
1:57.5	I'm very excited about this one, but first, Luke, you are sitting here wearing some kind of muddy
2:04.3	looking mountain bike pants. Have you been outside riding bicycles? In general, not a whole lot.
2:13.1	Been doing a lot of buyer's guide computer time and more fishing than biking for whatever
	...

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