Welcome to the Art of Online Business Podcast.

My name is Rick Mulready, and I'm an online business coach, Facebook and Instagram ads expert, lifestyle entrepreneur, and I'm a total coffee snob as well.

Each week, you're going to learn actionable strategies, mindsets, and tips that take the

guesswork out of growing and scaling a profitable online business so that you can truly

become an entrepreneur with impact.

This podcast is your secret weapon for fast-tracking the growth of your online business. Let's do this.

All right. What's up, my friends? Welcome back to the podcast. Thank you so much for coming

to hang out me today. Hope all is going well, whatever you're up to you right now. So today,

I decided to reach back in the archives,

do a little blast from the past and share an on-court episode with you from my good friend

Jasmine Star. Now, this is an episode back when the podcast was The Art of Pay Traffic. This is an episode

from 2017, and people raved about it.

This was actually the second time that Jasmine was on the podcast.

And in the episode you're going to hear today, this is all about, well, it's about a lot of

different things, but Jasmine shares a Facebook video ads case study.

And she walks through how she split tested a 25-minute Facebook live video ad

against a short professionally done video ad. And she talks all about the results of this

split test. In addition, she also gives a lot of great information on how to figure out what

content that your audience wants, that you can then incorporate in. split test. In addition, she also gives a lot of great information on how to figure out what content

that your audience wants, that you can then incorporate into your marketing, into your videos,

and so forth. Also, we talk a little bit about how to overcome the intimidation factor

when we start thinking about getting on video and so forth, how to stay focused and productive.

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