Welcome back to The Breakdown with me, NLW.

It's a daily podcast on Macro, Bitcoin, and the Big Picture Power Shifts remaking our world.

What's going on, guys? It is Tuesday, December 19th, and the ETF marketing battle has officially begun.

Before we get into that, however, if you are enjoying the breakdown, please go subscribe to it,

give it a rating, give it a review, or if you want to dive deeper into the conversation,

come join us on the Breakers Discord. You can find a link in the show notes or go to bit.ly slash breakdown pod. Well, my friends, we are heading into an exciting season. Bitwise have fired the

starting gun on the Bitcoin ETF marketing war with a meme ad. The short 15 second video

uses the actor from the most interesting man in the world, meme, which was originally a dosa

key beer advertisement. Enjoying drinks in a luxurious leather-furnished room, the distinguished

man turns to the camera to say, you know what's interesting these days, Bitcoin.

The marketing campaign expected to surround the launch of Bitcoin ETFs is expected to be

ruthless. Commentators expect multiple Super Bowl ads, but asset managers are clearly

not going to wait until February to start selling their products. With more than a dozen

issuers, the marketplace will be crowded. Now, ETFs are generally viewed as a winner take-all business,

so getting off to a hot start will be critical for all asset managers. This could be especially

weird, though, because it seems like

there might be a mass approval all at once, which is a little bit different than we've seen

with other assets in the past. Beyond signaling that Bitcoin ETFs are almost certainly a done

deal, the Bitwise ad also gives some indication on how asset managers will attempt to differentiate

their products. Bloomberg's Eric Balcunas tweeted,

Early shots fired in the Bitcoin ETF marketing war.

Good ad, in my opinion.

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