BlackRainbow
Business of HYPE
HYPEBEAST
4.8 • 785 Ratings
🗓️ 30 December 2018
⏱️ 46 minutes
🧾️ Download transcript
Summary
BlackRainbow is a creative marketing agency and media brand founded by Greg Hervieux and Jay Smith. The Parisian businessmen discuss BKRW's mysterious origins, why print will never die, balancing the digital and real worlds, creating your cool no matter where you live, and why product always comes before marketing.
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| 0:00.0 | Hey, what's up? This is Jeff Staples. Don't forget, we will very soon be separating the three shows on hype radio, so you will have to go and individually subscribe to those shows that you want to listen to. So search and subscribe right now to The HBR show and soundcheck on Hype Beast Radio or Hype Radio to keep listening. |
| 0:23.3 | Do it now so you don't miss any episodes. |
| 0:25.8 | Okay, let's get into this week's show. |
| 0:38.0 | From Hype Beast and Hype Radio, I am Jeff Staples and this is the business of hype, |
| 0:44.4 | a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built. |
| 0:58.0 | In the world of streetwear, there are different cities that serve as cultural epicenters and help drive the overall industry as a whole. L.A., New York, London, and Tokyo. |
| 1:02.0 | Paris is undoubtedly part of that bunch, and helping make the impact in that city and well beyond is Black Rainbow's Greg Herow and Jay Smith. |
| 1:17.5 | Part magazine, part brand, part creative marketing agency, part, you know what, I'll actually just let them do the defining. |
| 1:19.4 | The two are key figures who have helped contribute to major moments in street culture. |
| 1:24.4 | Get ready for some gems and welcome Greg and Jay to the business of hype. |
| 1:28.3 | I'm Greg Airview from Paris, Black Rainbow Agency and I'm welcome to talk to you in Dubai. |
| 1:36.3 | And I'm going to let my partners introduce himself. |
| 1:41.3 | Yeah, I'm Jay Smith, black chamber agency Paris, |
| 1:45.5 | confounder, |
| 1:46.4 | supreme chief, |
| 1:47.2 | and CEO of a company |
| 1:48.6 | doing like billions of bullshit. |
| 1:51.2 | Billions of bullshit. |
| 1:52.5 | Yeah. |
| 1:52.8 | I love that. |
| 1:53.6 | Yeah. |
| 1:53.9 | All right. |
... |
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