Blackberry vs iPhone | App Attack | 3

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 22 November 2021

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s summer 2008, and Research In Motion’s Mike Lazaridis is at the product testing site for BlackBerry’s new device: a touchscreen designed to compete with the iPhone. This model, however, is going to leave more than broken glass in its wake, when it threatens to sever RIM’s relationship with Verizon.

But while RIM is working to match the last iteration of the iPhone, Apple is about to open up a new battlefront. One that RIM has not even dreamed of.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars at free on Amazon music.
0:04.6	Download the app today.
0:07.0	One, two, one.
0:17.0	Summer 2008, Waterloo, Canada.
0:20.3	Mike Lazaridis stands inside a small lab with concrete floors and exposed pipes.
0:26.0	Wires hang from the corrugated steel ceiling.
0:29.6	This is the place where research and motion puts its products through wacky experiments.
0:35.6	He watches as an industrial-sized tumbler is filled with the latest Blackberry model.
0:41.5	A member of the quality control team starts talking.
0:45.0	So at this station, we're testing the phone's ability to withstand horizontal impact.
0:50.0	Lazaridis nods.
0:51.9	The phone currently being tested is the Storm.
0:54.6	Rim's all glass touchscreen device.
0:57.7	He's got a lot riding on this model.
1:00.0	It's supposed to be Rim's answer to the iPhone.
1:03.5	The phone's inside the tumbler, flying to the air, and smash into the edge of the containers.
1:10.2	Lazaridis winces, but isn't too concerned.
1:14.4	You expecting people to be putting their phones and blenders or something?
1:18.3	The employee gives him a look.
1:20.4	Well, other Blackberry models survive that test, but Lazaridis cuts him off.
1:25.0	What other tests are you doing?
1:27.2	The employee leads him to the next station.
	...

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