Black Monday postmortem, rookie head coach rankings & Wild Card weekend preview
Yahoo Sports NFL
Yahoo Sports
4.8 • 1.2K Ratings
🗓️ 13 January 2022
⏱️ 89 minutes
🧾️ Download transcript
Summary
Transcript
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| 0:00.0 | Back in 2017, I was sitting with Dallas Cowboys owner Jerry Jones in training camp, talking |
| 0:10.4 | about the state of the league. |
| 0:12.1 | We were chewing on his upcoming Hall of Fame speech, batting around the idea of the league |
| 0:16.1 | somehow getting a marketing foothold in China, and finished up talking a bit about the declining |
| 0:21.1 | ratings in sports television, which at the time was just beginning to hit the NFL. |
| 0:26.1 | Now, Jones has always been ahead of the curve when it comes to the marketing and television |
| 0:30.2 | end of the NFL. And I remember on this particular occasion, he referenced a quote-unquote golden |
| 0:35.4 | zone for the league when it came to US television audiences. Specifically, it was bracketed |
| 0:40.9 | between 17 and 18 million average viewers during the regular season. For the first part of that |
| 0:46.6 | decade, the league had basically set up a permanent residence in that golden zone. |
| 0:51.5 | So much so that from 2010 to 2015, the NFL had only fallen out of that zone once, |
| 0:57.3 | when one year the average viewership sank back to 16.6 million. |
| 1:02.0 | Jones said to me, when you've got over 17 million watching as an average, that's a good benchmark. |
| 1:08.0 | And he was talking about television deals. He said, now it may fluctuate depending on |
| 1:12.7 | some different things, but you have something going pretty special and you can say that you've got |
| 1:17.2 | more than 17 million people watching on an average. The question is how to continue growing that, |
| 1:22.8 | moving forward. That exchange with Jones took on some importance this week, because the NFL had |
| 1:29.4 | fallen out of that golden zone for the last five years, causing a bit of hand-raining for the league |
| 1:34.7 | and even some of the networks that had shelled out massive broadcast rights deals. |
| 1:39.6 | But everyone in the system applauded some good news this week. The league's average regular |
| 1:44.3 | season viewership perked up considerably this season, jumping 10% over last year, |
| 1:50.2 | from 15.6 million to 17.1 million. We'll get to what fueled it, but first, |
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