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The second thing that I've been asking is how much does this money flow through versus

invested? Yes. I've seen it over and over again in every couple of decades where a bunch of

money flows through Black communities, flows through Black hands, but somehow it ends up

making money for people outside the community, and somehow ending up in hands other than Black

hands, the assets ended up in communities other than Black communities. I'll give you a very

crude example, I won't call on any names, but I know late in 2020 or early in 2021,

there was this big campaign with beautiful Black people promoting diversity and equity and

inclusion, and it was this major effort, and then you peek up behind the scenes and the ad agency

that did it with white. The photographer, the shop, the pictures of what. Like they did this whole

campaign where on the front of it, it was saying all the right things, but the back end of it,

where's the money going, which businesses are getting the business, who's being invested in in

terms of Black businesses and Black communities, of Black entrepreneurs, and Black professionals,

whereas this business is usual, they just put a different face on it.

Welcome to Wow Black, a seriously opinionated podcast bringing you the real and raw on anything

happening while Black. If Black cultures there, we're there. If you're pissed or empowered,

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