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Wall Street Breakfast

Black Friday: Big Crowds, Bigger Stakes

Wall Street Breakfast

Seeking Alpha

Business, Investing, Business News, News

3.8950 Ratings

🗓️ 28 November 2025

⏱️ 8 minutes

🧾️ Download transcript

Summary

Record number of shoppers expected to turn out during Thanksgiving weekend -- NRF. SA Asks: How will retailers fare this holiday season? Happy returns for holiday shopping season?

Episode transcripts seekingalpha.com/wsb.

Show links: 
Jack Bowman | Seeking Alpha
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Transcript

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0:00.0

Welcome to Seeking Alpha's Wall Street Breakfast, where we cover the top news for investors every morning.

0:07.6

It's good to have you here on this Friday, November 28th. I'm Julie Morgan.

0:13.1

Black Friday arrives earlier and earlier each year, even though the day is always the Friday after Thanksgiving.

0:20.0

Today. You probably notice hints of red in store decorations back in August. even though the day is always the Friday after Thanksgiving, today.

0:24.7

You probably notice hints of red and store decorations back in August,

0:27.1

not to mention Christmas in July.

0:31.2

And then there was a special sale from your A to Z online retailer and its competitors in early October,

0:34.0

where consumers spent a total of $9.1 billion online, driven in part by competitive discounts

0:40.7

that peaked at 18% off the listed price. With that in mind, some analysts have warned that

0:46.6

holiday sales may have been pulled forward into October, from the traditional Black Friday to

0:52.1

Cyber Monday buying window happening this weekend.

0:55.5

But according to the National Retail Federation's latest survey, about 186.9 million people

1:02.0

are expected to shop from Thanksgiving Day through Cyber Monday, a new record and about

1:07.6

3 million more than last year.

1:09.9

According to the survey, Black Friday is still

1:12.3

the biggest shopping day of the year, with about 70% of people surveyed. That's roughly 130.4 million

1:19.3

shoppers planning to head out the day after Thanksgiving. Cyber Monday comes next at 40%. Small business

1:27.0

Saturday is also expected to be busy, with 36% saying

1:31.3

they'll shop that day, mostly because they want to support a local business. I spoke to Jack Bowman

1:37.1

of Bowman Capital Management on Seeking Alpha about which retailers have the advantage as the big

1:42.9

shopping season kicks into high gear.

1:45.4

Costco and Walmart are my big two winners for this because I see the club value, right?

...

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