Black Female Owned Magazine & Beauty Supply Franchise - Lia Dias #405

Social Proof Podcast

Social Proof Network

Business, Entrepreneurship

4.9 • 2K Ratings

🗓️ 23 October 2023

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

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Summary

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Lia Dias on IG:

https://www.instagram.com/liabdias/

In this episode of the Social Proof Podcast, David welcomes Lia Dias, the owner of Hype Hair Magazine and The Girl Cave beauty supply stores. They discuss Lia's journey and the legacy of Hype Hair Magazine, which has been the authority in black hair for 33 years. The magazine holds nostalgic value for black women, who would use it as a reference for their hairstyles. Tune in to learn more about Lia's success and the impact of Hype Hair Magazine.

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Transcript

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0:00.0	Yes, you know Leah Diaz, you know, from Married to Medicine, but we're not talking about marrying the medicine,
0:05.3	we're talking about being married to business. And you know, Hive Hair magazine, the same Hive Hair magazine that we grew up on,
0:12.0	ladies, if you're around my age you understand this
0:15.3	magazine was everything this brand was everything but she's coming in giving it a whole
0:21.0	new facelip. It's a legacy magazine.
0:24.0	It's like if you grew up in any urban city you saw it at your local newsstand,
0:30.0	711, whatever it was, and for a black woman, it was like the magazine that we reference for our hairstyles.
0:35.0	You come out on a Friday, hold over the pages you want, and you take it to the hair salon on Saturday.
0:40.0	So it's like nostalgia for everyone.
0:42.0	And I'm thinking that she's planting all these beauty supply stores herself.
0:47.0	No, she's franchising.
0:49.0	We're going to learn this franchising model.
0:51.0	We're going to learn the beauty business.
0:52.0	We're going to understand the habits of why people buy.
0:55.0	We're going to understand so much it is incredible.
0:59.0	So let's say I won't one.
1:01.0	Yeah.
1:02.0	What are the numbers behind me being able to franchise
1:03.8	from you currently right so there's an interview process there's a ten thousand
1:07.4	dollar licensing fee you get the name for five years but you also get our expertise
1:11.7	of helping you build it out.
1:13.0	There's a 4% royalty monthly.
	...

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