Black Entrepreneur Blueprint 473 - Jay Jones - The Secret Of Selling The Negro Decoded

BLACK ENTREPRENEUR BLUEPRINT

Jay Jones

Blackenterprise, Blackbusinesspodcast, Bestblackpodcast, Marketing, Entrepreneurship, Blackinterviews, Blackentrepreneur, Africanamericanentrepreneurs, Blackentrepreneurinterviews, Blackentrepreneurblueprint, Blackpodcastshows, Business, Blackbusiness, Jayjones, Africanamericanbusiness, Africanamericanbusinesspodcast, Denniskimbro

4.8 • 673 Ratings

🗓️ 10 July 2023

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 1954 Johnson Publishing Company, publishers of Ebony and Jet magazines produced a short film to encourage advertisers to sell their products or services to the growing African American market that controlled over 15 billion dollars a year.

On today’s Black Entrepreneur Blueprint podcast episode # 473, Jay decodes and discusses the contrast and similarities between the past economic climate and the current economic climate as it pertains to Black consumerism.

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Transcript

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0:00.0	Welcome to Black Entrepreneur Blueprint, the number one podcast and resource for Black
0:18.4	Entrepreneurs.
0:19.8	I'm your host Jay Jones, and Black Entrepreneur Blueprint was created specifically to educate
0:25.6	and inspire black entrepreneurs to launch, build, and grow successful, sustainable businesses.
0:32.6	Join us as we help build an economic power base in the worldwide black community by building and
0:39.2	supporting black owned businesses. If you're currently an entrepreneur or want to be an entrepreneur,
0:45.6	you're invited to join us each and every week here at Black Entrepreneur Blueprint.
0:50.4	Welcome to the B.EB family and get ready to elevate your entrepreneur IQ.
0:59.9	Welcome to the black entrepreneur blueprint, episode number 473. I'm your host Jay Jones and today
1:09.8	we have another outstanding and informative show installed for you.
1:13.8	Today's show topic is The Secret to Selling the Negro Decoded.
1:19.6	The Secret to Selling the Negro Decoded.
1:23.7	In 1954, Johnson Publishing, who's the publisher of Ebony and Jet Magazine, they produced a short
1:30.7	film to encourage advertisers to sell their products and services to the growing black market
1:36.5	at the time.
1:37.5	Obviously, this is before civil rights, and we were trying to be inclusive or be included
1:43.4	in the economy.
1:45.3	At that time, the black annual buying power was $15 billion.
1:50.1	Remember, this is 1954.
1:52.7	Today or 2024, it's estimated to be at $1.8 trillion.
1:58.9	So what I'm going to do today is I'm going to take some excerpts from that original video,
2:03.7	The Secret to Selling the Negro, and I'm going to actually do a contrast and comparison about
	...

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