Bjoern Woltermann - CEO of Katalyst: Revolutionizing Fitness with EMS Technology

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8 • 637 Ratings

🗓️ 17 July 2024

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

Katalyst is a full-body muscle stimulation training device that uses muscle stimulation pads strategically arranged on a suit to train and strengthen muscles. Originally utilized in physiotherapy and rehabilitation, this technology has been adapted for proactive fitness use. The suit features 26 stimulation areas that map to major muscle groups and are controlled by a unit during workouts. Katalyst offers a unique and personalized workout experience, helping users strengthen their core and balance their body.

In this episode, we speak with Bjoern Woltermann, the CEO of Katalyst, about the journey of building a hardware startup and the motivation behind it. Woltermann shares insights on the challenges of hardware development, the importance of creating a reliable product, and the mission-driven approach needed to navigate tough times. He also discusses the potential of Katalyst in improving metabolic health and helping people achieve their fitness goals.

Learn more at katalyst.com/casey

Despite facing challenges in obtaining FDA clearance and developing the necessary technology, Katalyst had a defining moment when they received clearance to offer the product for home use. The company has since focused on customer education through podcasts, YouTube, and partnerships with the medical community. Tune in to learn more about the innovative journey of Katalyst and its impact on the fitness world.

Chapters

00:00 Introduction to Katalyst and Its Technology

10:43 Overcoming Regulatory Hurdles: FDA Approval and Market Entry

23:04 Katalyst: Strength Training and Injury Recovery for Active Individuals

29:21 The Journey of Building a Hardware Business

32:37 Perseverance and Motivation in the Face of Challenges

41:00 The Future Impact on Metabolic Health

44:38 The Power of Podcasting for Customer Education

Transcript

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0:00.0	All right, welcome back to the Casey Adams Show. Today, we are joined by Bejorn
0:05.7	Walterman, the founder and CEO of Catalyst. Thank you so much coming on the show today.
0:10.6	Thanks, Casey, for having me. Of course. So, first off, I know we were just catching up a little
0:15.0	bit before we dove in here, but I am not only a huge fan of your product and what you've built at Catalyst, but as a new customer
0:23.9	and user, I'm so excited of this conversation because I have so many questions personally.
0:27.6	And I know even just from the lens of me talking about what Catalyst is to friends and family more recently,
0:33.9	they have questions and they're so intrigued.
0:36.4	So before we dive into everything,
0:38.5	please give us just a super high level of what Catalyst is before we really dive into the
0:44.9	journey and story. Yeah, of course. So Catalyst is a full body master stimulation training
0:52.7	device. What we're using is, as I said, master
0:56.1	stimulation, which we've been using for about 60 years in physiotherapy. So people might
1:00.5	have like tens units or like stim units like after surgeries, like when you had knee
1:05.5	surgery or had hip issues or your Achilles heel blew up or like something like that.
1:10.8	Physicians for a long period of time,
1:12.4	now roughly 60 years, have been using stimulation pads that you put on local areas to train your
1:20.1	muscles, recover them and actually make them stronger and healthier, but in a injured form.
1:25.8	So in this weakest form of the muscle, how can you train them?
1:29.4	And muscle stim is the way to go. So about 20 years ago, 25 years ago, some German engineers
1:37.9	were wondering, like, an exercise scientist, like, why do we wait to use this until we get injured? Like, you know, if this like works and if it's a great way to, like, why do we wait to use this until we get injured?
1:45.5	Like, you know, if this, like, works and if it's a great way to, like, strengthen muscles,
1:49.3	like, why don't we use this preemptively?
	...

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