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FranklinCovey On Leadership

BJ Fogg: Why Big Change Starts With Tiny Habits

FranklinCovey On Leadership

FranklinCovey

Business, Management

4.6 • 215 Ratings

🗓️ 13 January 2026

⏱️ 36 minutes

🧾️ Download transcript

Summary

Real behavior change rarely comes from willpower, motivation, or sudden insight. According to behavioral scientist BJ Fogg, it comes from design. In this conversation, Fogg explains why habits form when behaviors are made easy, anchored to existing routines, and reinforced through emotion—not repetition alone. Drawing on the Fogg Behavior Model (B=MAP), he challenges common leadership assumptions about motivation, consistency, and culture change. The discussion moves from personal habit formation to organizational behavior, showing how leaders can redesign environments to drive faster, more durable change at scale—from AI adoption to product design. Fogg also critiques popular habit frameworks and clarifies what actually wires habits into the brain. Listen now to learn how leaders can stop trying to motivate people and start designing for success. Climbing the leadership ladder isn’t just about strategy—it’s about connection. Strengthen your communication skills with our latest guide: From Misunderstood to Magnetic: A Leader’s Guide to Clear Communication. https://resources.franklincovey.com/c/tlg-misunderstood-to-magnetic?x=j4G37p&lb-mode=overlay FranklinCovey’s world-class learning solutions—delivered Live-Online, On Demand, or Live In-Person—are designed to build exceptional leadership skills and enrich your culture at every level of your organization. To learn more, email us at info@franklincovey.com, visit franklincovey.com, or call us at: 1-888-868-1776

Transcript

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0:00.0

There's only two ways. The way that doesn't work is epiphany. And I've talked about that since 2011.

0:05.1

You know, give the whole company an epiphany or have an epiphany about exercise. You can't make that happen.

0:10.9

The second way that works is you redesign the environment. And if you need to create a big change quickly, that's how you do it.

0:19.8

You redesign the environment. You make the behaviors you want

0:22.7

really, really easy to do by redesigning the environment. That's the built environment, the physical

0:27.8

environment, the digital environment, the social environment, and the behaviors you don't want

0:32.8

people to do, you make it harder to do.

0:39.0

Hello and welcome to Franklin Covey on leadership.

0:41.7

I'm your host, Will Hodolin.

0:43.3

Today is a special New Year's Resolution edition of the podcast in which we're going to talk to

0:48.0

Dr. BJ Fogg about habit formation.

0:51.1

Dr. Fogg is a behavioral scientist who has spent decades studying how individuals,

0:55.8

teams, and organizations actually change behavior. He's the founder of Stanford's

1:00.6

Behavior Design Lab, the creator of the Fogg Behavior Model, and the author of the New York

1:06.0

Times bestselling book, Tiny Habits. In today's conversation, we'll walk through his model for behavior

1:12.0

change. We'll talk about the habits that he's developing in his own life and the systems that

1:16.3

he's implemented to ensure he's effectively building those habits and how you can bring his

1:21.5

model of habit formation and behavior change to your organization. B.J. Fogg, welcome to Franklin

1:26.6

Covey on leadership. Well, hello. I'm happy to be here. Thanks for inviting me. B.J. Fogg, welcome to Franklin Covey on leadership.

1:32.3

Well, hello. I'm happy to be here. Thanks for inviting me. Wonderful. I'm very excited for today's conversation. So we are recording shortly after the beginning of a new year when many people are

1:37.5

working on resolution. So let's start personal. What is your New Year's resolution? Oh, you know,

1:43.6

I don't make traditional resolutions because I create habits throughout the year whenever I want.

...

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