BJ Fogg teaches innovators about human behavior. He has a doctorate from Stanford and founded the Stanford Persuasive Tech Lab – now called the Stanford Behavior Design Lab – in 1988. In this episode, he and Eric discuss his new book, Tiny Habits: The Small Changes that Change Everything. There is so much practical, applicable wisdom in this episode. If you have any changes you want to make, any habits you’d like to start in your life, this episode could be a game-changer for you. In it, you’ll learn the “how-to” when it comes to the science of behavior change. It is a skill you can learn, even if you’ve struggled to make changes in your life before. And the best news? It’s incredibly do-able – if you know how. Are you ready to make some changes in your life in 2020? Click Here to book your Free Strategy Session with Eric! But wait – there’s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed. Head over to our Patreon page and pledge to donate just $10 a month. It’s that simple and we’ll give you good stuff as a thank you! In This Interview, BJ Fogg and I Discuss Tiny Habits for Behavior Change and… His book, Tiny Habits: The Small Changes that Change Everything That people change best by feeling good, not feeling bad The Tiny Habits Method The technique of Celebration Learning to be a friend to yourself and treat yourself accordingly  When it comes to changing your behavior, looking at yourself as a baby who is learning to walk The 3 things you should do to set yourself up to succeed when changing a behavior Stop judging yourself Take your aspirations and break them down into tiny behaviors Embrace mistakes as discoveries and use them to move forward Golden behaviors The problem of “all or nothing thinking”  The problem of expecting perfection from yourself when it comes to habits That when it comes to habits, context is as important as the behavior itself. Change the context, it’s a different habit. The Fogg Behavioral Model: Motivation, Ability and a Prompt Troubleshooting a behavior change problem The danger in assuming you know someone else’s motivation Trying to motivate someone vs. taking away a de-motivator Ways we can make a behavior easy to do That we can plant a tiny seed in a good spot and it will grow without coaxing BJ Fogg Links: bjfogg.com Skillshare is an online learning community that helps you get better on your creative journey. They have thousands of inspiring classes for creative and curious people. Get 2 FREE months of premium membership at www.skillshare.com/feed  If you enjoyed this conversation with BJ Fogg on Tiny Habits for Behavior Change, you might also enjoy these other episodes: Michelle Segar James Clear (Part 1) James Clear (Part 2) See omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices