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Maybe 30 or 20 years ago, a Saudi might have said, I'm Muslim and I'm Arab and I'm Saudi.

Now they might say, I'm Saudi and I'm Arab and I'm Muslim.

You know, they're trying to radically refashion their country and they need help from the best experts in the world

Do you want to have your country's people be disqualified from that because of some essentially antiquated point of view about how countries work together.

In recent months it can feel like Saudi Arabia is intent on buying the world.

It's bought up much of golf, sports teams, many of the globe's best soccer players to its own domestic league and it owns huge chunks of many of the biggest companies on the planet.

But Saudi Arabia is not just on a shopping spree.

The once insular oil-rich Kingdom is transforming into a major diplomatic and military

player, a pivotal actor in the energy transition and looks set to host high-end cultural events

like the FIFA World Cup.

You know, they know that buying a football club immediately brings you a

billboard into a global game that allows you to completely reposition yourself

or rebrand yourself.

...