Bitcoin UX & Marketing with Dan Held - WBD236
The Peter McCormack Show
Peter McCormack
4.7 • 2.8K Ratings
🗓️ 26 June 2020
⏱️ 78 minutes
🧾️ Download transcript
Summary
Location: Zoom Date: Friday, 19th June Company/Project: Kraken Role: Director of Business Development
The very early believers in Bitcoin tended to fall into two camps, the Libertarians who were drawn to the censorship resistance & self-sovereignty of Bitcoin and the tech-savvy developers who saw a new experimental technology that was the first to truly offer a distributed & decentralised digital money.
As Bitcoin has gained in value, it too has grown to appeal to audiences that don't necessarily fit into these two camps. Fewer tech-savvy people have come to Bitcoin for 'number go up' more than the censorship resistance and decentralisation.
For these people, coming into Bitcoin can be hostile and confusing. The community is understandably frosty to those not willing to learn about the importance of holding their own keys, protecting their privacy and being self-sovereign and the software can be confusing and unintuitive.
For newcomers running a node is difficult, holding your private keys daunting and interacting with the community scary. So, improving both the UX and marketing of Bitcoin is key to attracting less technical people to the space.
In this interview, I talk to Dan Held the Director of Business Development at Kraken. We discuss the importance of easy user experience, how Bitcoin can be a daunting experience, if newcomers should hold their private keys and why marketing matters.
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Transcript
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| 0:00.0 | Now we each have independent narratives in terms of how we talk about |
| 0:04.7 | Bitcoin but we're each part of the same team and I think we all agree that our |
| 0:08.2 | objective here is to convert as many people in a Bitcoin as possible. |
| 0:10.8 | Hello there from Bedford how are you all? |
| 0:15.0 | Liverpool are champions. |
| 0:17.0 | Did you see it the first time in 30 years? |
| 0:21.0 | Liverpool won the Premier League, a bit of an anti-climax but I am over the moon. |
| 0:25.2 | I literally found out about 30 minutes ago I'm so happy. Amazing. Anyway, |
| 0:31.1 | welcome to the what bit coined did, which is brought to you by |
| 0:34.4 | Krakhan, the best place to buy and sell and trade Bitcoin. I'm your host |
| 0:38.1 | Peter McCormack, and today I've got an interview with my buddy Dan Held. We're |
| 0:41.7 | going to be talking about Bitcoin UX and marketing but |
| 0:44.5 | before that I do have a message from my amazing sponsors so first up today we are |
| 0:48.6 | BlockFi the future of Bitcoin and financial services have you checked out Blockfire? Are you a customer? Are you |
| 0:55.3 | using one of their interest accounts? Have you taken out a loan with them? Have you? I'd love to know. |
| 0:59.9 | I'd love to have some feedback on this. Please do feel free to email me about it. |
| 1:03.6 | I am a customer, I have an interest account, |
| 1:05.6 | I get my interest every month. |
| 1:06.7 | I do love the service and know people have issues with custody solutions, |
| 1:10.4 | but I am happy that my Bitcoin is working for me. It's not all of my |
| 1:13.3 | Bitcoin have less than 20% in there but I am happy that my Bitcoin is working for me. |
| 1:18.1 | BlockFi is the future of Bitcoin and financial services. It does give you options to make your Bitcoin work for you or for you |
... |
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