Birkenstock & Amazon Prime Day 10/11/23

TechCheck

CNBC

Disruptors, Cnbc, Investing, Tech, Management, Business, Technology, Faang

4.5 • 66 Ratings

🗓️ 11 October 2023

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

CNBC’s Deirdre Bosa and Marc Golbert discuss Amazon Prime Day and Birkenstock's IPO price, the state of direct-to-consumer retail models, and Birkenstock’s unique approach to DTC business. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transcript

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0:00.0	It's Wednesday, October 11th.
0:02.6	Welcome to the Tech Check Podcast.
0:04.4	I'm Deere D'Rabosa.
0:06.0	And I'm Mark Gilbert.
0:07.0	Our story today, the Birkenstock IPO.
0:10.1	It's also the second day of Amazon's prime day,
0:12.8	these deal days.
0:14.6	We talked yesterday about what's working in e-commerce,
0:17.2	namely these Chinese companies today, Deirdre,
0:20.6	what isn't working? We're gonna get to that, but first I have to ask you, have you actually bought anything during these time?
0:27.0	Yeah.
0:28.0	Very unusual for me, I bought absolutely nothing this week.
0:31.0	Not even an echo.
0:32.0	I am happy to report that I bought a lemon squeezer and a sieve for my sink.
0:38.3	But yeah, that's all sort of, those are nice usable products.
0:41.8	Exactly.
0:43.0	I went there with a purpose with intent and that's where how we've talked about
0:46.3	Amazon really succeeds.
0:47.6	You know what you want?
0:48.3	You go there, you get a good deal.
0:50.7	On the other hand though, and on the other side of this model is the direct to consumer or D to C model where you don't go through a big marketplace like Amazon, but you go directly because you appreciate a brand.
1:03.3	And today, as Birkenstock starts trading,
	...

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