In this episode of Boss Files, venture capital still seems to have a big problem with women.

Today, women receive just a fraction of VC funding compared to men.

But breaking that barrier is Kirsten Green of Forerunner Ventures.

She is the lead investor behind popular retail companies like Birchbox, a subscription service for beauty products.

I sat down with her and Katia Beauchamp, the founder and CEO of Birchbox, for some straight

talk on what it will take to get more funding to female-led startups.

So the reason I wanted to sit down with both of you together is because I love women who support women.

Me too.

And especially women in the VC world where you are very underrepresented.

You took a risk on Birchbox, just like you do on every investment.

What was it that told you this would be a smart move?

Actually, Birchbox was our first

investment in our first Angel Fund. So it has a very special place in my heart for lots of reasons.

But, you know, we're consumer-oriented investors. We invest in the evolving landscape of commerce.

In the VC world, women are far too underrepresented. And when you look at

investing in companies and you looked at Birchbox, what was it that told you that this would be a

smart move with your money? As a firm, we have an investment thesis, and it's about the

evolving landscape of commerce. And we think about it in the broadest sense, we invest in both B2C and B2B companies.

And to the extent we're looking at a company that's interfacing with the consumer,

we really focus in on delivering great customer experiences.

We think that that's like the strongest place to compete from and to build loyalty with your consumer, which inevitably

is a strong hallmark of a successful business. And so one of the things that struck me about

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