Binance Listing Fee Fight: What's a Fair Price to List on the Top Crypto Exchange? - Ep. 925

Unchained

Laura Shin

News, Tech News, Business News

4.6 • 1.3K Ratings

🗓️ 17 October 2025

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When CJ Hetherington revealed the token listing terms Binance allegedly offered his startup, the crypto world exploded. In this episode, CJ, founder of prediction market app Limitless, and his investor Nick Tomaino of 1confirmation join Laura to discuss why he went public, how Binance responded, and what the incident reveals about the power dynamics between exchanges and builders. The conversation tackles how retail gets dumped on, why transparency is the next frontier for crypto, and why both guests agree that the “revolution won’t be centralized.” Guests: CJ Hetherington, CEO/CO-Founder at Limitless Labs Nick Tomaino, Founder and General Partner at 1confirmation Links: CJ’s tweet Unchained: Coinbase Adds Rival Binance’s BNB to Listing Roadmap Binance Claims It Does Not Profit From Token Listings Timestamps: 🔥 0:00 Introduction 🗣️ 2:24 Why CJ decided to reveal Binance’s alleged listing terms 🏗️ 8:44 Why he built Limitless on Base 🤝 9:11 Whether Base coordinated with CJ before he went public 💥 13:04 How the crypto world reacted to CJ’s viral tweet 🧨 15:00 Whether Binance exploits projects and founders 💸 18:06 How short-term founders dump on retail investors, per CJ 📢 23:18 Binance’s response—and why they called CJ’s claims false 🔍 25:38 Why CJ and Nick say Binance needs far more transparency ⚠️ 30:42 Whether CJ fears retaliation for calling out the world’s biggest exchange 🤔 33:48 Why he doesn’t buy Binance’s claim that its policies “protect users” 💫 39:36 Why Nick is urging crypto founders and users to “believe in something” 🚀 42:03 CJ’s plan to build an “army of token holders” and make Limitless succeed 🪙 48:25 Inside Limitless’s community token sale 📈 50:34 What Nick learned from Polymarket’s rise as an early investor 👀 54:10 Coinbase adding BNB to its listing roadmap Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This is like a general kind of macro trend and way of which is happening.
0:04.2	The revolution will not be centralized.
0:05.7	The whole idea of a centralized company charging for,
0:11.7	charging fees for a listing, getting some of the token and then dumping it on like retail.
0:17.4	As CG said, it's antithetical to really why I care about this space and why I'm here.
0:28.2	Hi, everyone. Welcome to Unchained, your no hype resource for all things crypto. I'm your host,
0:33.1	Laura Shin. Today's topic is Binance and token listings. Here to discuss are C.J. Heatherington, CEO and co-founder at Limitless Labs, and Nick Tomato, founder and general partner at One Confirmation.
0:45.3	Welcome, C.J. and Nick.
0:47.3	What's up?
0:48.3	So, C.J., you went viral on Tuesday with a tweet in which you revealed the terms that finance offered to you to list your token on their exchange.
0:59.3	I'm just going to read what you tweeted.
1:01.2	1% air drop on day 1, alpha listing.
1:04.2	3% further air drops in six months.
1:06.7	1%.
1:07.2	So this is like 1% of your token for this air drop, et cetera.
1:12.6	So 3% for further air drops in six months, 1% for marketing at finance.
1:17.7	Finance is full discretion.
1:19.6	Yeah, they would provide 100% of TVL for the token pull and pancake swap at $1 million.
1:25.6	You would have to put down a $250,000 security deposit,
1:29.4	3% of the tokens reserved for B&B holder program, which Hodler program, which this is like
1:35.8	where B&B token holders earn air drops from tokens that are soon to list on finance.
1:40.5	You'd also have to pay another 200k worth of tokens for Binance affiliate marketers.
	...

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