Billy Possum

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.8 • 27.5K Ratings

🗓️ 23 November 2011

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s totally unfair. Hydrox cookies came out four years before the introduction of Oreos, but Hydrox could never shake the image that it was a cheap knock-off, an also-ran. As a consumer product, it’s completely out of your hands if … Continue reading →

Transcript

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0:00.0	We get support from UC Davis, a globally ranked university working to solve the world's most pressing problems in food, energy, health, education, and the environment.
0:10.0	UC Davis researchers collaborate and innovate in California and around the globe to find
0:14.2	transformational solutions.
0:16.1	It's all part of the university's mission to promote quality of life for all living things.
0:20.1	Find out more at 21st century.
0:21.9	UC Davis. edu.c. dot edu
0:28.4	this is 99% invisible i'm roman mars
0:31.6	it's I'm Roman Mars. It's totally unfair.
0:37.0	Hydrox cookies came out in 1908.
0:40.0	Oreos didn't show up until four years later, but it didn't matter.
0:45.0	Hydrox could never shake the image of being a knockoff and also ran.
0:50.0	Hydrox lovers would champion its 10-year cream filling.
0:54.6	Vegetarians would praise them for being cruelty-free while America's favorite cookie,
0:59.0	the Oreo, contained animal art until the mid 90s.
1:03.0	As a consumer product, it's just not up to you.
1:07.0	Sometimes you're deemed the mighty transformer,
1:10.0	and sometimes you're the loathsome go-bot.
1:14.0	One shall stand and one shall fall.
1:18.0	It's capricious who wins.
1:20.0	Swiss Cake Roll versus Ho-ho.
1:22.0	Twizzler versus Red Vine. Swiss Cake Roll versus Ho-Ho-O-Ho
1:22.6	Twizzler versus Red Vine.
	...

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