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This Day in Esoteric Political History

Billy Beer (1978)

This Day in Esoteric Political History

Jody Avirgan & Radiotopia

History

4.6982 Ratings

🗓️ 21 October 2021

⏱️ 23 minutes

🧾️ Download transcript

Summary

It’s October 21st. In October 1978, the Falls City Brewing Company ceased production of Billy Beer, a cheap brew endorsed by the younger brother of President Jimmy Carter.

Jody, Niki, and Kellie discuss the rise and quick fall of Billy Beer, why Billy Carter was an ongoing headache for the Carter administration, and the role of presidential siblings in general.

This Day In Esoteric Political History is a proud member of Radiotopia from PRX.

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Our team: Jacob Feldman, Researcher/Producer; Brittani Brown, Producer; Khawla Nakua, Transcripts; music by Teen Daze and Blue Dot Sessions; Julie Shapiro, Executive Producer at Radiotopia

Transcript

Click on a timestamp to play from that location

0:00.0

Hello and welcome to this day in esoteric political history from Radiotopia.

0:07.6

My name is Jody Avergan.

0:11.2

This day, October 21st, 1978, you walk into your local corner store, your gas station,

0:17.0

your bedego, whatever you want to call it, hoping to pick up a case of your favorite beer

0:21.5

that is named after a president's brother and guess what

0:24.7

the shelves are empty what a tragedy you're gonna have to turn to something else at a

0:29.5

similar price point maybe high life for Coors or God forbid Rolling Rock.

0:36.0

What I am referring to here is the glorious period of time from November 1977 to October 1978

0:43.8

when you could in fact find yourself drinking Billy Beer,

0:47.0

which was named for and endorsed

0:48.6

by the younger brother of President Jimmy Carter,

0:51.2

Billy Carter.

0:52.2

This episode was suggested to us by listener Killian

0:54.9

who writes, quote, I was wondering

0:56.4

if you might consider doing an episode

0:58.0

about Jimmy's deadbeat brother, Billy and Billy Beer.

1:01.1

I find Billy Carter such a hilarious figure, arguably politically significant in how he shaped perceptions of his brother.

1:08.5

So there are bigger themes here beyond just this novelty beer, but thank Killian and here we are let's talk

1:15.0

about Billy beer which ceased production in October 1978 that is our hook here as

1:20.1

always our Nicole Hammer of Columbia and Kelly Carter Jackson of Wellesley.

1:23.4

Hello there.

1:24.4

Hello Jody.

...

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