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The BrainFood Show

Billionaire Build a Car- The Insane Car Brand Where Every One is Literally One of a Kind

The BrainFood Show

Cloud10

Education, History

4.91.6K Ratings

🗓️ 7 April 2026

⏱️ 25 minutes

🧾️ Download transcript

Summary

Few brands are as closely associated with the idea of “luxury” as Rolls-Royce, a car manufacturer so fancy schmancy that the company's official website doesn’t even bother to list how much the things it sells are. Rolls-Royce knows that for anyone serious about buying one of their automobiles, price is not a concern. And to be clear, what you can get for said insane amount of money is likewise insane in customization, which we’re going to now talk about because it’s a lot more interesting, and occasionally bizarre, than even we originally thought when dreaming up this topic. But in any event, to this end, Rolls-Royce, who as a company can be fairly certain that the average person strolling into one of their showrooms likely has a credit card with a limit rivalling the GDP of a small nation, offers clients a level of customisation and self-expression seldom seen outside of old episodes of Pimp My Ride or the Need For Speed games to the point that literally every every car they sell is one of a kind. Or as we like to call the brand- Billionaire Build a Bear. One thing we should clarify first though is that even with a luxury brand like Rolls-Royce there are levels to the fanciness on offer with the price increasing accordingly. Now, we know we said in the introduction that Rolls-Royce themselves don’t list how much their cars cost because that would be tacky and only for plebians, but it’s not hard to find out how much they sell for by consulting things like trade magazines or browsing the secondary market. With this in mind the least you’d be looking to spend on a new Rolls-Royce is about £250,000 (about $310,000) for a stock Rolls-Royce Ghost which online auction site Auto Trader describes as the brand's “entry level model”. Meanwhile a Rolls-Royce Phantom will set you back a cool £350,000 (about $450,000). If this is too rich for your blood, older models, like from the 70’s, sometimes pop up for sale for as little as £10,000 (about $12,000). As good a deal as this may sound be warned, older models of many luxury cars are very often a huge pain in the butt to fix and maintain, with collectors frequently bemoaning that you can easily spend more than a car’s listed value, just to get it to run... Author: Karl Smallwood Host: Simon Whistler Editor: Daven Hiskey Producer: Samuel Avila Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

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...

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