Billboards Are Always in Bloom

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 6 May 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Billboards are one of the biggest creative challenges in the marketing world.

They need to be seven words or less.

They need to contain an idea.

And they need to communicate quickly as people speed by.

This week on Under The Influence, we look at the most creative billboards from around the world.

We’ll talk about a car maker that used tiny billboards to get inside their competitor’s vehicles.

How one airline used a billboard that could detect planes passing overhead.

And we’ll tell you the hilarious story of a billboard stunt gone wrong that involves a giant… muffin.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:43.0	Right, birthday party, the big 30th.
0:45.7	Although, is it more like 40th?
0:47.7	Hmm, best go generic.
0:48.8	Something fizzy?
0:50.6	Oh, along with everyone else.
0:51.3	Flowers?
0:53.9	Symbolic of blooming into a new era. No, come on. Something more
0:57.1	exciting. Something like. I'll take a two million red scratch card, please. Add some play
1:04.7	with National Lottery Scratch cards. Search Dream big, play, small, rules and procedures apply. Players must be 18 or over.
1:12.6	This is an apostrophe podcast production.
1:20.4	You're so king in it.
1:25.3	Your teeth look whiter. You're going to love it in an instant.
1:33.3	Your teeth look lighter than no, no, no.
1:41.3	You're not you when you're hungry.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Apostrophe Podcast Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Apostrophe Podcast Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.